Content Creator & Community Growth Specialist

About the Role

SYRCLE is seeking a confident, outgoing, creative, and personable Content Creator & Community Growth Specialist to join our emerging NYC-based social experiences and membership company. This role focuses on growing our audience, increasing brand awareness, and driving ticket sales for our NYC experiences. It's a hands-on, community-facing position for individuals who enjoy meeting people, starting conversations, appearing on camera, and creating engaging social media content. The emphasis is on personality-driven content, including spontaneous direct-to-camera videos, NYC street interviews, authentic storytelling, and creative conversations about friendships, community, and social experiences. You will be an on-camera representative of SYRCLE, introducing the brand and encouraging participation in events and the growing community. The immediate priority is driving ticket sales for in-person experiences, with future evolution to support broader membership and community-building initiatives.

Key Responsibilities

On-Camera Content Creation

• Serve as an engaging and recognizable on-camera representative of SYRCLE.
• Create authentic, conversational videos for Instagram Reels and TikTok.
• Film direct-to-camera content on topics such as adult friendships, NYC social life, hobbies, and meaningful connections.
• Develop creative hooks, compelling storytelling, and clear calls to action.
• Produce spontaneous lifestyle content, NYC footage, and voiceover videos.
• Batch-create content efficiently for consistent publishing.
• Experiment with different content formats to identify audience resonance.

NYC Street Interviews & Community Outreach

• Conduct engaging street interviews with NYC residents about friendship, community, and social experiences.
• Confidently approach and interact with potential interview participants.
• Capture authentic conversations for repurposing into social media content.
• Introduce SYRCLE to interested individuals and encourage exploration of upcoming events.
• Identify creative opportunities for organic, in-person brand exposure.
• Obtain appropriate permission before recording and publishing interview participants.

Social Media Growth & Event Promotion

• Create and publish organic content across Instagram and TikTok.
• Support additional engagement on Threads and LinkedIn as appropriate.
• Develop creative promotional content to drive ticket purchases for SYRCLE experiences.
• Engage with followers, respond to comments, and build relationships with potential customers.
• Monitor content performance, audience growth, ticketing-page traffic, and attributable ticket sales.
• Provide brief performance updates and recommendations for improving audience engagement and conversions.

Community Growth & Development

• Help attract and engage individuals interested in joining SYRCLE’s developing community.
• Support the growth of our future free community and membership waitlist.
• Encourage meaningful conversations and participation among prospective members.
• Gather audience feedback on social interests, preferred experiences, and community needs.
• Contribute creative ideas for future community initiatives, friendship circles, and membership engagement.

Requirements & Tech Stack

• Platforms: Instagram Reels, TikTok, Threads, LinkedIn
• Content Formats: Short-form video, direct-to-camera, street interviews, lifestyle content, voiceover videos.

Qualifications

• Location: NYC-based or able to travel throughout New York City regularly.
• On-Camera Presence: Confident, bubbly, outgoing, and comfortable appearing on camera.
• Interpersonal Skills: Comfortable approaching strangers and conducting street interviews; strong verbal communication and interpersonal skills.
• Content Creation Experience: Experience creating original short-form video content.
• Social Media Familiarity: Familiarity with Instagram Reels, TikTok, and organic social media engagement.
• Work Style: Creative, resourceful, and comfortable working independently.
• Interests: Strong interest in community building, lifestyle experiences, and meaningful human connections.
• Time Management: Ability to manage time efficiently within a flexible, limited-hour schedule.

Preferred Qualifications

• Experience with street interviews, public-facing content, or brand representation.
• Experience growing social media accounts or online communities.
• Background in content creation, digital marketing, event promotion, or community engagement.
• Understanding of content strategies that encourage audience action and customer conversions.
• Familiarity with NYC’s social, lifestyle, and creator communities.

Compensation & Growth Opportunities

• Hourly Rate: $18/hour
• Initial Schedule: Up to 20 hours per month
• Employment Type: Part-time, ongoing
• Location: NYC-based, hybrid/flexible

This position offers opportunities to increase hours and responsibilities as SYRCLE grows, with expansion dependent on ticket sales, community engagement, and business development.

Work Arrangement

• Hybrid/Flexible: Based in New York City.
• Remote: Content planning, video editing, social media management, and certain filming can be done remotely.
• In-Person: Regular in-person content creation throughout NYC is required, including street interviews, lifestyle footage capture, and community member engagement. Candidates must be comfortable traveling throughout New York City.