Google Ads Expert (from Marketing Agency Only)

About the Role

A fast-scaling digital marketing agency in the performance-driven advertising sector, empowering B2B and e-commerce brands across India to scale revenue through hyper-targeted, data-backed Google Ads campaigns. Our team thrives on turning ad spend into ROI—leveraging advanced conversion tracking, audience segmentation, and smart bidding to fuel growth for startups, mid-market, and enterprise clients.

Key Responsibilities

• Design, launch, and optimize high-converting Google Ads campaigns (Search, Display, Shopping, Performance Max) for diverse client portfolios.
• Build and manage audience remarketing lists, custom intent audiences, and in-market segments to maximize CTR and CPA efficiency.
• Implement and audit conversion tracking setups (Google Tag Manager, Google Analytics 4, offline conversions) across client ecosystems.
• Run A/B tests on ad copy, landing pages, and bidding strategies to continuously improve ROAS and reduce cost per acquisition.
• Deliver weekly/monthly performance reports with actionable insights—highlighting wins, bottlenecks, and growth levers for client stakeholders.
• Collaborate with SEO, content, and creative teams to align ad messaging with funnel stage and brand tone for maximum resonance.

Requirements & Tech Stack

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion Tracking
• Smart Bidding Strategies
• Performance Max Campaigns
• Remarketing & Audience Targeting
• Campaign Attribution Modeling
• Experience with Google Merchant Center & Shopping Ads
• Knowledge of Google Ads Scripts or automation tools
• Client-facing reporting tools (Looker Studio, Data Studio)

Qualifications

• Must-Have: Google Ads, Google Analytics 4, Google Tag Manager, Conversion Tracking, Smart Bidding Strategies, Performance Max Campaigns, Remarketing & Audience Targeting, Campaign Attribution Modeling.
• Preferred: Experience with Google Merchant Center & Shopping Ads, Knowledge of Google Ads Scripts or automation tools, Client-facing reporting tools (Looker Studio, Data Studio).
• From Marketing Agency Only