Intern, Digital Marketing & Data Analytics
American Bankers Association
Washington DC-Baltimore AreaFresher19m agovia LinkedIn
This job at a glance
- Who can apply
- New grads and up to 1 year
- Must know
- Data visualizationGoogle AdsGoogle AnalyticsSEOExcelMicrosoft Office
- Nice to have
- Marketing
- Work
- On-site in Washington DC-Baltimore Area · internship
- Pay
- Not stated by the employer.
- Listed
- Nov 7, 2026 · still open
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About the Role
This is a paid internship opportunity with the American Bankers Association (ABA), a leading trade association in Washington, DC. The internship provides students with the chance to perform substantial work, connect with leadership, build a network, and contribute to impactful initiatives.
- Duration: June 7, 2027 – August 13, 2027
- Pay Rate: $30/hour for graduate students
- Hours: Full-time; 37.5 hours per week
- Location: Washington, DC (onsite expectation of at least two days per week)
Key Responsibilities
- Monitor web analytics dashboards and key reporting tools.
- Make recommendations to optimize Key Performance Indicators (KPIs).
- Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.
- Leverage data to measure and optimize paid advertising support and drive insights.
- Support strategy to add Google Ads, Microsoft Ads, and digital advertising into marketing journeys.
- Monitor and analyze emerging Search Engine Marketing (SEM) industry trends and news.
- Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions).
- Adopt Google Analytics 4 standards to track user events and conversions through a customer journey.
- Drive adoption of self-serve for web usage metrics to drive insights.
Requirements & Tech Stack
- Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data/conversion tracking and reporting.
- Preference for Google Analytics & Google Ads Certifications.
- Strong reasoning and analytical skills.
- Data-driven thinking with a propensity to always look for ways to improve performance.
- Experience with Search Console, SEMRush or other SEO and AEO/GEO monitoring tools and keyword research.
- Experience using MS Office Suite, in particular strong knowledge of Excel.
- Must be able to analyze data using charts and graphs using Excel.
Qualifications
- Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.
- Preferred Fields Of Study: Marketing, Integrated Marketing, Advertising, Communications.