Influencer marketing Executive
Break That Box - Stories that Break the Box
Gurugram, Haryana, India3h agovia LinkedIn
About the Role
The Influencer Marketing Executive is a full-time, on-site role based in Gurugram.
Key Responsibilities
- Identifying and onboarding relevant influencers and creators.
- Managing end-to-end influencer campaigns.
- Coordinating with internal teams such as creative, production, and strategy.
- Campaign planning.
- Briefing influencers.
- Monitoring deliverables.
- Tracking performance metrics.
- Preparing reports.
- Negotiating collaborations.
- Maintaining strong relationships with talent and agencies.
- Overseeing timelines and budgets.
- Ensuring content aligns with brand objectives.
- Staying updated on social media trends, platform features, and best practices to recommend innovative campaign ideas.
Requirements & Tech Stack
- Influencer marketing, creator partnerships, or talent management experience.
- Ability to identify, evaluate, and manage influencers across platforms such as Instagram, YouTube, and TikTok.
- Skills in campaign planning and execution, including briefing, content approvals, coordination with creative and production teams, and managing timelines and budgets.
- Proficiency in social media and digital marketing fundamentals, including an understanding of audience targeting, engagement metrics, and platform analytics tools.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to analyze campaign performance, prepare clear reports, and derive insights to optimize future initiatives.
- Comfort working in a fast-paced, creative environment with strong organizational skills and attention to detail.
- Prior experience in an agency or brand-side marketing role is preferred.
- Familiarity with video content production workflows is an advantage.
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.