Martech Analyst Intern
Backdropsource
Noida, Uttar Pradesh, IndiaFresher3h agovia LinkedIn
Posted 13 Nov 2026, 15:26 IST
This job at a glance
- Who can apply
- Freshers and up to 1 year
- Must know
- MarketingGoogle AnalyticsTroubleshootingGoogle AdsData analysisBusiness analysis
- Nice to have
- LookerData visualization
- Work
- On-site in Noida · internship
- Pay
- Not stated by the employer.
- Skill demand
- Marketing77%Google Analytics21%Google Ads21%Troubleshooting9%of 99 similar fresher jobs posted in India this week
- Listed
- 13 Nov 2026 · still open
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About the Company
Backdropsource.in is a global e-commerce brand serving photographers, event creators, and storytellers.
About the Role
We are looking for a curious and analytical MarTech Analyst Intern interested in website analytics, digital marketing performance, tracking, and data-driven decision-making. The intern will work with marketing and analytics tools to understand website traffic, user behaviour, campaign performance, and conversion tracking.
Key Responsibilities
- Monitor website traffic, user behaviour, engagement, and conversion metrics using Google Analytics 4 (GA4).
- Analyze traffic sources, landing pages, user journeys, and campaign performance.
- Identify trends and insights to support marketing decisions.
- Understand key metrics such as sessions, users, engagement rate, events, and conversions.
- Assist in setting up and managing tracking tags through Google Tag Manager (GTM).
- Understand and work with tags, triggers, and variables.
- Assist with implementing and validating event tracking.
- Support tracking of website interactions, form submissions, clicks, and other conversion events.
- Coordinate with the team to troubleshoot basic tracking issues.
- Create and maintain performance dashboards using Looker Studio.
- Connect and analyze data from GA4 and other marketing platforms.
- Prepare regular reports highlighting campaign performance and website insights.
- Present data in a clear and understandable format.
- Analyze campaign performance across Google Ads, Meta Ads, and other digital channels.
- Understand UTM parameters and campaign tracking.
- Monitor traffic quality, conversions, and campaign effectiveness.
- Assist in evaluating marketing performance through data.
- Explore MarTech tools and emerging analytics practices.
- Research tracking methods and measurement techniques.
- Support the team in improving marketing data accuracy and reporting processes.
Requirements & Tech Stack
- Basic understanding of Google Analytics 4 (GA4).
- Basic understanding of Google Tag Manager (GTM).
- Familiarity with website analytics, traffic sources, events, and conversion tracking.
- Basic knowledge of digital marketing concepts and campaign metrics.
- Familiarity with Looker Studio or dashboard creation is an added advantage.
- Understanding of UTM parameters is preferred.
- Good analytical thinking and problem-solving abilities.
- Strong communication skills, curiosity, and willingness to learn.
- Ability to work with data and interpret basic insights.
Qualifications
- Relevant academic background in Marketing, Business Analytics, Data Analytics, IT, Computer Science, or a related field.
- Academic projects or certifications in GA4, GTM, or digital analytics.
- Basic exposure to Google Ads, Meta Ads, or other marketing platforms.
Stipend: Up to ₹12,000 per month
Duration: 6 Months
Experience: Fresher / Internship Experience
Work Mode: On-site | 5 Days Working
Location: Sector 63, Noida
Joining: Immediate Joiners Preferred