Perrigo Aspire Commercial Internship Program

Digital Content Excellence Intern

About the Role

This internship supports Perrigo's Digital Content organization in evaluating, optimizing, and standardizing digital content across its product portfolio. The role focuses on conducting content audits, identifying optimization opportunities, benchmarking best-in-class content, and developing tools and templates to improve content quality and consistency. The ideal candidate has an interest in digital marketing, eCommerce, content strategy, and visual design, with strong analytical and presentation skills.

Key Responsibilities

Content Audit & Competitive Analysis

• Conduct comprehensive audits of Product Detail Pages (PDPs), retailer content, digital shelf assets, enhanced content, imagery, and brand content across key retailer and eCommerce platforms.
• Assess content quality, consistency, completeness, and adherence to established content standards.
• Identify content gaps, optimization opportunities, and opportunities to improve the consumer experience.
• Benchmark competitive brands and document best-in-class digital content experiences.
• Develop content scorecards and assessments to evaluate content health.

Digital Content Toolkit & Standards Development

• Support the creation of a comprehensive digital content toolkit for future product launches, content refreshes, and digital initiatives.
• Develop standardized templates, frameworks, and best-practice guides for digital content creation.
• Organize and document best-in-class examples of PDP content, imagery, videos, comparison charts, enhanced content, and retailer-specific executions.

Internship Project Deliverables

• Complete a comprehensive digital content audit across assigned product portfolios and retailer platforms.
• Develop a content health assessment identifying strengths, gaps, and optimization opportunities.
• Develop digital content standards and guidelines that promote consistency across brands and channels.
• Present findings, insights, and recommendations to key stakeholders.
• Deliver a scalable content resource for Digital Content, Marketing, Sales, and Creative teams.

Requirements & Tech Stack

Qualifications

• Currently pursuing a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related field.
• Strong interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences.
• Curiosity and willingness to learn about digital content strategy, content optimization, and consumer experience.
• Strong proficiency in Microsoft PowerPoint with the ability to create polished, visually compelling presentations and toolkits.
• Excellent organizational skills and attention to detail.
• Analytical mindset with the ability to identify patterns, insights, and opportunities.
• Strong written and verbal communication skills.

Preferred Skills

• Experience using Figma, Adobe Creative Suite, or similar design tools.
• Understanding of digital shelf content, SEO fundamentals, retail media content, or consumer marketing.
• Experience conducting research, audits, competitive analysis, or data organization projects.
• Strong visual storytelling and presentation design skills.

Additional Considerations

• Openings in Grand Rapids, Michigan.
• Full-time, 40 hours per week.
• 14-week internship: May 11 - Aug 12, 2027.