Public Relations & Brand Strategy Intern

About the Role

Osmund Charles Consulting (OCC) is a New York-based boutique consultancy specializing in luxury public relations, brand strategy, and wholesale development. Clients span fine jewelry, fashion, hospitality, and lifestyle. OCC is seeking a Spring 2027 Intern to join their team in New York City. This role offers direct work with senior leadership on active client accounts, encompassing the full scope of boutique agency life.

Key Responsibilities

• Press research & outreach:
• Building and maintaining tiered media lists.
• Drafting pitches, press releases, and editorial correspondence.
• Influencer & KOL research:
• Identifying and vetting creators, stylists, and cultural figures by category, audience, and aesthetic fit.
• Supporting seeding and gifting coordination.
• Wholesale & retail buyer research:
• Identifying target accounts and buyer contacts across specialty retail, boutiques, concept stores, and department stores.
• Supporting outreach and presentation materials.
• Event support:
• Assisting with press breakfasts, brand activations, trunk shows, and trade events, including logistics, guest coordination, and on-site staffing.
• Sample & asset coordination:
• Tracking sample loans, press pulls, and gifting programs across clients.
• Coverage tracking & reporting:
• Logging placements, calculating earned media value, and preparing client-facing recaps.
• Brand materials support:
• Contributing to pitch decks, lookbooks, one-pagers, and brand narratives.

Requirements & Tech Stack

• Google Workspace proficiency.
• Familiarity with Cision, MuckRack, or Instagram analytics a plus.

Qualifications

• Currently enrolled in an undergraduate or graduate program; communications, PR, journalism, marketing, or fashion preferred.
• Strong writing skills.
• Genuine interest in luxury, fine jewelry, or fashion.
• Highly organized, self-directed, and able to manage multiple priorities simultaneously.
• Sharp research instincts, capable of identifying the right contacts efficiently.
• Comfortable researching retailers and finding the right buyer contacts; retail, sales, or showroom experience a plus.
• Must be eligible to receive college credit and able to provide documentation of enrollment prior to start.

Logistics

• Location: New York City — primarily in-office, with occasional remote flexibility.
• Duration: Spring 2027, dates flexible based on academic calendar (ideally late January – mid-May).
• Hours: 2–3 days per week (12–20 hours), set around your class schedule.
• Compensation: College credit only. This is an unpaid internship and applicants must receive academic credit.