Marketing Intern, Tik Tok

About the Role

Dagne Dover is seeking a Social Media Marketing Intern to create content, manage social accounts, and gain experience in brand growth on social media. This role offers hands-on experience with real marketing campaigns, not busywork, and focuses on understanding the analytics behind successful content.

Key Responsibilities

• Create social-first content:
• Capture, create, and edit original iPhone video content, including TikToks, Instagram Reels, Stories, UGC-style videos, and behind-the-scenes moments.
• Produce short-form video content that is native to each platform while reflecting Dagne Dover's brand aesthetic and social strategy.
• Generate 10-15 TikToks per week for Social Media Manager approval.
• Identify emerging social trends, sounds, formats, and cultural moments, and adapt them authentically to the Dagne Dover brand.
• Develop engaging hooks, captions, and on-screen text to capture attention and encourage engagement.
• Appear on camera for brand content, product features, and social storytelling when needed.
• Learn the back end of social media:
• Schedule and publish posts as required.
• Track performance in platform analytics, including views, watch time, engagement rate, and follower growth.
• Compile a short weekly report on content performance every Monday.
• Gain exposure to paid social basics, such as Spark Codes, boosting posts, and TikTok Ads Manager.
• Work with the marketing team:
• Participate in team meetings and pitch content ideas.
• Assist in maintaining the content calendar and ensuring posts are on schedule.
• Engage with the community by responding to comments and messages in the brand voice.
• Support campaigns, product launches, and events with social content.
• Maintain a list of inspirational industry videos and present them weekly to the VP of Marketing.

Qualifications

• Currently enrolled in a college or university program.
• Majors in marketing, communications, digital media, or a related field are a plus but not required.
• Prior social media experience, such as an internship or experience as a TikTok content manager.
• An active TikTok user with an understanding of trends, sounds, and platform culture.
• Comfortable filming and editing short-form video on a smartphone.
• Strong writing skills and a sense of humor that aligns with a brand voice.
• Reliable, organized, and able to meet deadlines alongside academic commitments.

Requirements & Tech Stack

• TikTok
• Instagram Reels
• iPhone video content creation
• Basic analytics tracking
• CapCut, Canva, Adobe Premiere Rush, or similar tools (Nice to have)
• Instagram, YouTube Shorts, or LinkedIn familiarity (Nice to have)
• Experience with your own content, a club account, or a personal page you've grown is a plus.
• Interest in analytics and audience insights is a plus.

The expected hourly rate is $20.00/hr.