Marketing Associate

About the Role

• Role: Marketing Associate
• Company: Care.fi
• Location: Gurugram (on-site)
• Type: Full-time
• Reports to: Brand Manager

Key Responsibilities

• Own Aldun's social media end-to-end: calendar, content, design, publishing, community, and reporting.
• Ghostwrite founder-led LinkedIn content and transform patient and hospital stories into posts, reels, and carousels.
• Write landing pages for each product and segment, collaborating with design and product teams.
• Write copy for email, push notifications, and WhatsApp messages for campaigns and user journeys.
• Run A/B tests on hooks, headlines, and CTAs, using results (CTR, conversion) to improve future iterations.
• Utilize AI tools daily and work on automations for content, scheduling, and reporting.

Requirements & Tech Stack

• Must-haves:

• 0-3 years in marketing, content, or copywriting, ideally at a startup or agency handling consumer or B2B brands.

• A portfolio showcasing range: social posts, at least one landing page, and short-form copy (email, push, WhatsApp, or SMS).

• Sharp, simple English writing; ability to convey complex information concisely.

• Hands-on experience with AI tools for writing, design, and video (e.g., Claude, ChatGPT, Midjourney, Canva AI, CapCut), with demonstrable examples.

• Comfortable with data: reading platform analytics, understanding CTR and conversion, and setting up basic A/B tests.

• Proactive ownership of tasks without constant prompting.

• Nice-to-haves:

• Experience in healthtech, fintech, or insurance, or categories where trust is paramount.

• Working knowledge of Hindi/Malayalam for regional content.

• Familiarity with CRM and engagement tools (e.g., WebEngage, MoEngage, CleverTap, Gupshup, HubSpot).

• Basic video editing and motion skills for reels.

• Some exposure to SEO or AEO-friendly blog writing.