Social Media & E Commerce Assistant

About the Role

Oriana LaMarca Designs | My Sicilian Love Affair | New Jersey is seeking an energetic, ambitious Creative Marketing & E-Commerce Assistant to support the growth and daily operations of their brands. This part-time, 3 days in-office role combines social media, digital marketing, content creation, e-commerce, and brand development.

Key Responsibilities

• Social Media & Content Creation

• Develop and execute creative social media strategies.

• Create, film, edit, and publish engaging content across Instagram, TikTok, Facebook, and emerging platforms.

• Develop Reels, TikToks, Stories, graphics, and behind-the-scenes content.

• Plan and maintain an organized social media content calendar.

• Manage daily posting, community engagement, comments, and social media interactions.

• Identify trends, develop new content concepts, and contribute creative ideas.

• Monitor social media analytics and identify opportunities to increase engagement, reach, and sales.

• Maintain brand consistency in all messaging, visuals, and communications.

• Email Marketing & Digital Campaigns

• Design, create, and schedule approximately 5-6 email marketing campaigns per week.

• Develop engaging email graphics, subject lines, promotional messaging, and product storytelling.

• Coordinate email and social media campaigns for product launches, promotions, and special events.

• Proofread all marketing materials to ensure accuracy and brand consistency.

• Monitor campaign performance and suggest improvements.

• Shopify & E-Commerce Management

• Upload and manage products, descriptions, pricing, images, and variants on Shopify.

• Organize website collections and maintain an elevated online shopping experience.

• Assist with product launches, promotional campaigns, and website merchandising.

• Update website banners, graphics, and other visual content.

• Research additional online marketplaces and sales platforms to expand digital presence.

• Brand Development, Influencer Marketing & Content Writing

• Brainstorm creative campaigns, new collections, and brand initiatives.

• Assist with influencer collaborations, affiliate partnerships, and public relations opportunities.

• Help create and publish engaging blog posts, lifestyle articles, and SEO-friendly website content.

• Repurpose existing content across email, social media, and other marketing channels.

• Assist with photoshoots, pop-ups, fundraisers, special events, and brand collaborations.

• Explore new digital tools, marketing opportunities, and platforms.

• Customer Experience & Executive Support

• Support the founder with administrative tasks, project coordination, and day-to-day business operations.

• Help organize projects, manage deadlines, and coordinate with team members.

• Take initiative in turning ideas into action and keeping projects moving forward.

Requirements & Tech Stack

• Experience with Instagram and TikTok content creation, including filming and editing short-form videos.
• Working knowledge of Shopify.
• Proficiency in Canva and familiarity with video editing tools such as CapCut.
• Excellent written communication and proofreading skills.
• Strong organizational skills and exceptional attention to detail.
• Creative thinking combined with the ability to execute projects efficiently.
• Self-motivated, resourceful, dependable, and comfortable juggling multiple responsibilities.
• Ability to work both independently and collaboratively.

Bonus Skills

• Experience with email marketing platforms, such as Klaviyo.
• Photography, graphic design, or additional video editing experience.
• Knowledge of SEO, blogging, and website optimization.
• Experience with influencer marketing, affiliate programs, or public relations.
• Familiarity with social media analytics and e-commerce performance metrics.

Previous experience is valued, but creativity, initiative, attention to detail, and a willingness to learn are equally important. Recent graduates and early-career professionals are encouraged to apply.