Marketing, MMM
Accenture in India
Bengaluru, Karnataka, India4h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers
- Must know
- MarketingSalesStatisticsStakeholder managementBudgeting
- Work
- On-site in Bengaluru
- Pay
- Not stated by the employer.
- Skill demand
- Stakeholder management27%Statistics19%of 26 similar fresher jobs posted in India this week
- Listed
- 4 Nov 2026 · still open
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About the Role
As a Marketing Mix Modeling (MMM) Consultant, you will be responsible for building, calibrating, and interpreting marketing mix models to help clients measure and optimize the effectiveness of their media investments.
Key Responsibilities
- Develop and implement Marketing Mix Models using open-source frameworks including PyMC, Google Meridian, and Meta Robyn.
- Conduct data preparation, cleaning, and exploratory analysis on media spend, sales, and external factor datasets.
- Apply Bayesian and regression-based MMM techniques to quantify channel contribution, ROI, and diminishing returns curves.
- Collaborate with client stakeholders to gather requirements, present model outputs, and translate results into actionable media recommendations.
- Support model validation, sensitivity analysis, and scenario planning to guide budget optimization decisions.
- Work alongside managers and senior team members to contribute to project delivery, documentation, and client presentations.
- Stay current with developments in MMM methodology, open-source tooling, and media measurement best practices.
Requirements & Tech Stack
- Hands-on model development using open-source frameworks such as PyMC, Meridian, and Robyn.
- Experience with Bayesian and regression-based MMM techniques.
- Familiarity with data preparation, cleaning, and exploratory analysis.
- Ability to translate model results into actionable media recommendations.