Social Media Marketing Intern

About Flowy – Happy Path for HR

Flowy – Happy Path for HR – is an AI-native HRMS focused on making HR more human by reducing complexity, administration, and friction in everyday people operations. The platform unifies key HR processes such as employee data management, recruitment, onboarding, performance, and engagement into one simple, connected system. Flowy emphasizes thoughtful, people-centric design that works quietly in the background, giving HR leaders and teams more time for meaningful work like building culture, trust, and strong relationships. Flowy is built for modern businesses that want HR to be easier to implement, manage, and experience for everyone.

Role Overview

As our Social Media Marketing Intern, you will be at the front lines of building Flowy’s digital footprint across B2B channels, particularly LinkedIn, Instagram, etc. You will translate complex corporate operations into engaging, digestible, and viral B2B content marketing campaigns. This role is for individuals who love deep-diving into startup growth marketing, understanding B2B user personas (CEOs, CHROs, Operation Managers), and creating highly engaging graphics or short videos.

Key Responsibilities

• B2B Content Creation: Design and write sharp, text-based and visual content (infographics, carousel decks, text posts) that speaks directly to the pain points of managing growing workforces in India.
• Channel Ownership: Plan, structure, and maintain a consistent daily posting schedule on LinkedIn and other platforms using a data-backed content calendar.
• Community Building: Proactively engage with the HR, SaaS, and Indian startup communities by commenting on industry trends, participating in threads, and managing inbound queries.
• Simplifying Technical Value: Break down complex HR features (e.g., automated payroll reconciliation, missed punch fixes, compliance checks) into bite-sized, engaging "Problem vs. Solution" social stories.
• Social Listening & Analytics: Track metrics like reach, post interactions, and referral traffic to Flowy to iterate on content strategies weekly.

Requirements & Tech Stack

• Platform Fluency: Strong familiarity with the professional ecosystem of LinkedIn and the fast-paced nature of tech Twitter/X.
• Basic Design Skills: Proficiency with Canva, Figma, or similar tools to quickly build professional-looking image carousels, text graphic templates, or banners.
• Excellent Written Communication: An flawless grasp of universal business English with the ability to write punchy, professional, yet deeply engaging copy.
• Interest in B2B SaaS / HR Tech: Curiosity about how business software works and eagerness to learn about product-led growth (PLG) strategies.
• Interest in HR technology and in how digital tools can improve people experiences at work.

Qualifications

• Pursuing or recently graduated with a degree in Marketing, Business Administrations, Communications, Human Resources, or a related field.

Perks & Benefits

• Startup Exposure: Work directly alongside our core product strategy and founding teams, getting a front-row seat to building a SaaS business.
• Flexible Work Model: Open options for hybrid/remote engagement out of Bengaluru.
• Credentials: Internship Certificate and a professional Letter of Recommendation from the founders upon successful completion.