Social Media Specialist

About the Role

We are a student housing company focused on creating vibrant, community-driven living experiences for college students. Our communities live online just as much as they do onsite, and we’re looking for a Social Media Specialist to help bring our properties, events, and resident life to life across social platforms. This role is ideal for a college student who understands social media culture, trends, and content creation—and enjoys helping others improve their online presence.

Key Responsibilities

• Collaborate with onsite teams to review and provide feedback on their social media accounts
• Help guide onsite teams on best practices for content, engagement, and brand consistency
• Assist with content planning, ideation, and execution for platforms such as Instagram, TikTok, and others
• Identify trends, sounds, and content styles relevant to college students and student housing
• Create original content or templates that onsite teams can easily replicate
• Support campaign launches, events, and promotions through social media
• Monitor performance and engagement, and share insights or recommendations for improvement

Qualifications

• Currently enrolled college student (marketing, communications, media, or related fields preferred but not required)
• Experience managing personal or business social media accounts with a following or creating content (Reels, TikToks, Stories, etc.)
• Strong understanding of social media trends, tone, and platform best practices
• Comfortable giving constructive feedback and working with multiple teams
• Creative, organized, and detail-oriented
• Strong communication skills and a collaborative mindset

Nice to Have

• Experience with Canva, Adobe tools, or video editing apps
• Previous internship or campus organization involvement related to marketing or social media
• Familiarity with analytics or social media insights