Package Consultant-Web Content Management

About the Role

As a Package Consultant specializing in Web Content Management at IBM Consulting, you will advise clients on application development methodology and tools, focusing on Web Content Management and Campaign Management across various client platforms. You will act as an expert on application development for existing or new applications, addressing content strategy, content assets management, and campaign optimization.

Key Responsibilities

• Develop Application Development Methodology: Advise clients on application development methodology and tools, focusing on Web Content Management and Campaign Management, to help them achieve their business goals.
• Implement Content Strategy: Develop a content strategy for applications with content assets that need to be managed and organized, incorporating steps for identifying and promoting content and asset management.
• Optimize Campaign Management: Segment, target, and manage multichannel marketing messages for clients, incorporating data mining, customer segmentation, event triggering, predictive analysis, and campaign optimization.
• Collaborate with Clients: Work closely with clients to understand their needs and deliver tailored solutions that meet their Web Content Management and Campaign Management requirements.
• Deliver Expert Solutions: Perform as an expert on application development, providing high-quality solutions that address clients' specific challenges and opportunities.

Requirements & Tech Stack

• Web Content Management: Familiarity with website authoring, collaboration, and administration tools across various channels, including web, mobile, and social.
• Application Development Methodology: Understanding of application development principles and tools, with a focus on Web Content Management and Campaign Management.
• Content Strategy Development: Exposure to developing content strategies for applications with content assets that need to be managed and organized.
• Campaign Management: Familiarity with the process of segmenting, targeting, and managing multichannel marketing messages, incorporating data mining, customer segmentation, event triggering, predictive analysis, and campaign optimization.
• Digital Information Management: Exposure to managing and organizing a full spectrum of digital information, including content and asset management.

Qualifications

• Master's Degree