Content Writer

About RepIndia

Founded in 2013, RepIndia is an independent integrated digital communications firm offering solutions across digital strategy, creative, social media, content, media, performance marketing, technology, data, analytics and digital reputation management.

Role Overview

We are looking for a creative and detail-oriented Content Writer with 6 months to 1 year of experience, preferably in a digital or creative advertising agency. The ideal candidate should have a flair for storytelling, strong writing skills and an understanding of digital content, social media trends, and SEO fundamentals. You will work closely with content, creative and strategy teams to develop engaging, brand-relevant content across digital platforms.

Key Responsibilities

• Content Creation: Write engaging blogs, articles, website content, social media captions, emailers and other digital communication materials.
• Social Media Content: Develop creative, platform-specific content aligned with brand tone, audience and campaign objectives.
• SEO Writing: Create search-friendly content by incorporating relevant keywords and basic SEO best practices.
• Research: Conduct research on brands, industries, competitors and emerging trends to develop relevant and informative content.
• Editing & Proofreading: Ensure all content is grammatically accurate, well-structured, original and aligned with brand guidelines.
• Creative Collaboration: Work closely with designers, social media managers and strategy teams to support campaign development and content execution.
• Content Planning: Assist in preparing content calendars, brainstorming ideas and executing planned communication.
• Trend Awareness: Stay updated on digital trends, social media formats, emerging platforms and evolving content styles.

Requirements & Tech Stack

• Experience: 6 months to 1 year of professional content writing experience. Prior internships or experience in a digital, creative or advertising agency will be preferred.
• Writing Skills: Strong command of English with excellent grammar, vocabulary and storytelling abilities.
• Digital Understanding: Basic knowledge of social media platforms, digital campaigns and content marketing.
• SEO Knowledge: Familiarity with SEO fundamentals, keyword research and search-friendly writing.
• Creativity: Ability to develop fresh content ideas and adapt writing styles for different brands and audiences.
• Attention to Detail: Strong editing, proofreading and research capabilities.
• Adaptability: Comfortable handling multiple content requirements and working within timelines.
• Portfolio: Samples of published work, social media content, blogs or other relevant writing assignments.

What We’re Looking For

Someone who enjoys writing, understands how brands communicate digitally and can turn a simple brief into engaging content. A curious, creative thinker who is eager to learn, contribute ideas and grow within a fast-paced advertising agency.