EXECUTIVE N
Asian Paints
Bengaluru, Karnataka, India2h agovia LinkedIn
About the Role
This is a frontline technical position responsible for supporting the sale of wood coatings products (ranging from melamine to high-end PU coatings) in a defined geography. The role involves providing product training, ensuring quality during application, and handling complaints to assist in achieving overall business objectives.
Key Responsibilities
- Business Objective:
- Aid frontline sales workforce in Retail and Project Sales by creating awareness on wood coatings product features and selling points.
- Stakeholder Management:
- Plan and conduct trainings on wood coatings products for Contractors, applicators, architects, and furniture manufacturers to impart technical clarity and demonstrate product strengths.
- Influence existing dealers and non-APL dealers to expand their product portfolio and assist them in selling wood coatings products through technical briefing sessions at shop meets.
- Market Intelligence:
- Aid Marketing and Research & Technology functions in conducting product trials and building inferences on APL product strength versus market products.
- Devise ways to communicate product strengths to consumers and influencers.
- Quality Assurance:
- Provide on-site training to ensure the right application of products at the site.
- Perform quality checks of wood coatings sample panels before providing them to stakeholders such as contractors and architects.
- Design collaterals for wood coatings products and improvise content to highlight product strengths.
- Customer Complaints:
- Assist all verticals in handling complaints related to wood coatings products that cannot be solved at their level.
- Analyze reported customer complaints and design specific inputs and interventions to avoid recurrence.
Location
- Bangalore, KA, IN
Areas of Work
- Sales & Marketing