Digital Influencer Intern

Location: Vashi/Turbhe Navi Mumbai

Employment Type: Full-time

Language Requirement: Telugu/English

About the Role

We are seeking a creative, proactive, and people-oriented Influencer Marketing Executive to join our marketing team in Navi Mumbai. This role is ideal for individuals with 0-2 years of experience, including freshers, who are passionate about social media, creators, and digital marketing. You will collaborate with influencers and content creators, manage campaigns, and track performance.

Key Responsibilities

• Research and identify relevant influencers and content creators based on campaign objectives, target audience, niche, platform, and engagement.
• Build and maintain an influencer database across platforms like Instagram, YouTube, and other social channels.
• Reach out to influencers and creators for potential brand collaborations.
• Manage influencer communication throughout the campaign lifecycle.
• Coordinate campaigns from briefing and negotiation to content creation, approvals, posting, and reporting.
• Share campaign briefs and ensure influencers understand brand requirements and deliverables.
• Coordinate with influencers to ensure content is delivered accurately and within agreed timelines.
• Review influencer profiles and content for alignment with the brand and target audience.
• Track campaign performance, including reach, views, engagement, clicks, leads, conversions, and other relevant KPIs.
• Analyze campaign results and identify opportunities for improvement.
• Stay updated on emerging creators, social media trends, content formats, and influencer marketing best practices.
• Build and maintain positive relationships with influencers and content creators.
• Coordinate with internal teams and external partners for smooth campaign execution.
• Maintain accurate records of influencer outreach, deliverables, campaign status, and performance.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 0–2 years of experience in influencer marketing, social media, digital marketing, or a related field.
• Freshers with a strong interest in influencer marketing and social media are encouraged to apply.
• Strong understanding of Instagram, YouTube, and current social media trends.
• Excellent communication and interpersonal skills.
• Strong organizational and time-management skills.
• Creative mindset with attention to detail.
• Comfortable communicating with influencers, creators, and external partners.
• Ability to manage multiple tasks and campaigns simultaneously.
• Analytical mindset and willingness to learn campaign performance metrics.
• Proactive attitude with the ability to take ownership of assigned tasks.
• Willingness to work from our office in Navi Mumbai.

Good to Have

• Internship or project experience in influencer marketing, social media, digital marketing, or content creation.
• Experience reaching out to influencers or creators for collaborations.
• Familiarity with Instagram Insights, YouTube Analytics, or social media analytics.
• Basic understanding of influencer marketing metrics such as reach, engagement rate, views, CPM, CPC, leads, and conversions.
• Experience with influencer discovery or campaign management platforms.
• Strong awareness of trending creators, content formats, and social media culture.

What You'll Get

• Hands-on experience managing end-to-end influencer marketing campaigns.
• Opportunity to work directly with influencers and content creators.
• Exposure to digital marketing, social media strategy, campaign analytics, and brand collaborations.
• Opportunity to learn, take ownership, and grow within the marketing team.
• Fast-paced and collaborative work environment.
• Strong career growth opportunities in influencer and digital marketing.