Influencer Marketing Associate

About SUPR

SUPR is a women-first wellness brand focused on reimagining daily nutrition for women. We offer clean, premium protein designed for women's bodies and lifestyles, with a pipeline of new flavors and product SKUs launching soon. We are in a full-acceleration phase, moving from 0 to 1, offering high ownership, rapid execution, and the chance to impact an emerging category leader.

Role Overview

We are seeking a proactive, driven Influencer Marketing Associate to manage creator outreach, talent scouting, and brand partnerships. This role involves representing SUPR across social platforms, identifying authentic creators, negotiating collaborations, and managing campaigns from start to finish. You will work closely with the core growth team, learning about performance marketing, creator-led growth, and D2C brand strategy, with opportunities for broader responsibilities.

Key Responsibilities

• Creator Discovery & Talent Scouting:
• Identify, evaluate, and shortlist relevant creators on Instagram and YouTube daily.
• Audit creator metrics, engagement rate, audience demographics, niche relevance, and content quality.
• Build and maintain a talent pipeline for product launches, seasonal campaigns, and brand seeding.
• Outreach, Pitching & Negotiation:
• Craft personalized outreach messages to creators, talent managers, and agencies.
• Pitch partnership concepts that align with brand identity while allowing creative freedom.
• Negotiate commercials, usage rights, and deliverables.
• Campaign Execution & Relationship Management:
• Manage agreements, product dispatch/seeding, timeline tracking, and deliverable verification.
• Serve as the point of contact for onboarded creators, ensuring prompt and professional communication.
• Nurture relationships to foster long-term brand ambassadors.

Requirements & Tech Stack

• Experience in influencer marketing, creator relations, talent management, or digital marketing.
• Exceptional written and verbal communication skills.
• Meticulous attention to detail for contract deliverables, tracking, and deadlines.
• Deep familiarity with YouTube and Instagram formats and content that converts.
• Strong time-management and organization skills to manage multiple parallel conversations.
• Growth mindset: High appetite to learn, receive feedback, and take on new challenges.
• Enthusiastic freshers with demonstrable knowledge of social platforms are encouraged to apply.

Compensation

• ₹15,000 – ₹25,000 / month (depending on experience)