Marketing & Event Coordinator

About the Role

The Marketing & Event Coordinator plays an integral role in supporting the Edina Chamber of Commerce and Explore Edina through marketing, communications, event coordination, and day-to-day office operations. This position requires a creative, organized, and detail-oriented individual who enjoys managing multiple priorities in a collaborative, fast-paced environment. The ideal candidate is enthusiastic about developing their marketing and event coordination skills while contributing to a team that supports Edina's business community and visitor economy.

Key Responsibilities

Edina Chamber Communications & Marketing

• Coordinate, create, schedule, and distribute weekly and monthly Chamber member e-newsletters through GrowthZone, as well as individual email communications promoting special announcements, member opportunities, and upcoming events.
• Schedule and manage Chamber member marketing emails included in sponsorship packages and annual sponsorship agreements.
• Coordinate additional member marketing email campaigns and promotional opportunities through GrowthZone.
• Manage the Edina Chamber's Facebook and LinkedIn accounts, including content creation, scheduling, and engagement.
• Design graphics and promotional materials for Chamber newsletters, events, digital communications, and social media.
• Monitor and report on social media performance, including engagement, audience growth, reach, and campaign results.
• Maintain consistent branding, messaging, and visual identity across Chamber communications.

Event Planning, Coordination & Marketing

• Assist with the planning, coordination, promotion, and execution of Edina Chamber and Explore Edina events and programs.
• Coordinate recurring Chamber programs, including but not limited to:
• Sunrise Edina Business Breakfasts
• Power Hour
• Member 101
• Ribbon Cuttings and member celebrations
• Assist with event logistics, including registration, communications, promotional materials, signage, and other event needs.
• Create and produce digital and printed event signage, graphics, and promotional materials.
• Support the planning and execution of larger Chamber and Explore Edina events, working collaboratively with staff, sponsors, volunteers, and community partners.
• Help ensure a positive experience for event attendees, members, sponsors, and community partners.

Explore Edina Communications & Destination Marketing

• Manage Explore Edina's Facebook and Instagram accounts, including content development, creative design, scheduling, and engagement.
• Coordinate and manage paid social media advertising campaigns, including creative development, scheduling, and budget tracking.
• Monitor and report on social media performance, including engagement, audience growth, reach, and advertising campaign results.
• Maintain Explore Edina's presence on Explore Minnesota Tourism platforms, including tourism listings, communications, and advertising opportunities.
• Assist with updates and ongoing maintenance of the Explore Edina website.
• Support media buying, advertising campaigns, and other destination marketing initiatives as needed.
• Coordinate updates to the Explore Edina Destination Guide, including content, imagery, and business information.
• Write, edit, and publish blog content highlighting Edina's attractions, events, and visitor experiences.
• Maintain consistent branding and messaging across Explore Edina marketing platforms.

Administrative & Office Coordination

• Serve as a primary point person for day-to-day office coordination, helping maintain an organized, efficient, and welcoming office environment.
• Monitor office supply inventory and coordinate purchasing of office supplies and materials.
• Coordinate office equipment maintenance, service requests, and vendor relationships as needed.
• Assist with general office operations, including mail, deliveries, and administrative support.
• Set up and onboard new Chamber members in GrowthZone (CRM), ensuring accurate entry of member information, account details, and membership records.
• Assist with invoicing, membership account updates, and record maintenance through GrowthZone.
• Provide GrowthZone support and assistance to Chamber members as needed.
• Support other administrative and operational needs as assigned.

Requirements & Tech Stack

• Strong written and verbal communication skills with excellent attention to detail.
• Creativity and an interest in marketing, communications, graphic design, and event planning.
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office Suite.
• Familiarity with social media platforms, including Facebook, Instagram, and LinkedIn.
• Willingness to learn new technology, software, and digital marketing tools.
• Ability to work both independently and collaboratively in a small team environment.
• Positive attitude, strong interpersonal skills, and a commitment to excellent member and customer service.

Preferred Skills & Experience

• Familiarity with Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.
• Familiarity with Canva for graphic design and marketing materials.
• Experience with social media content creation, scheduling, and basic analytics.
• Familiarity with GrowthZone or another CRM platform.
• Experience with Meta Business Suite or similar social media management tools.
• Familiarity with ChatGPT and other AI-assisted productivity tools.
• Interest in and experience with capturing photos.
• Previous internship, volunteer, or work experience in marketing, communications, event planning, hospitality, or nonprofit organizations.

Professional Development

The Edina Chamber of Commerce values continuous learning and professional growth. The Marketing & Event Coordinator is expected to participate in at least two relevant professional development opportunities annually. Opportunities may include:

• Minnesota State Tourism Conference
• U.S. Travel Association's Educational Seminar for Tourism Organizations (ESTO)
• Other relevant marketing, communications, event management, or professional development programs

Additional Expectations

• Demonstrate professionalism and a commitment to excellent member and customer service.
• Represent the Edina Chamber of Commerce and Explore Edina positively in interactions with members, partners, visitors, and the community.
• Be willing to assist with occasional early morning, evening, or weekend events as needed.
• Maintain flexibility and a team-oriented approach in supporting organizational priorities.
• Perform other duties as assigned to support the mission and operations of the Edina Chamber of Commerce and Explore Edina.