Performance Marketeer

About the Role

The Performance Marketeer is responsible for planning, executing, and optimizing digital campaigns that drive brand awareness, qualified leads, and sales for The Crafture. This full-time, on-site role in Gurugram involves managing performance marketing channels such as search, social, and display, while closely tracking campaign metrics and budgets.

Key Responsibilities

• Develop data-driven strategies.
• Create and test ad creatives and landing pages.
• Collaborate with design and content teams to ensure consistent brand storytelling.
• Monitor analytics.
• Prepare regular performance reports.
• Recommend improvements to enhance ROI and customer acquisition.
• Conduct market research.
• Perform audience segmentation.
• Experiment with new tools and platforms to support growth.

Requirements & Tech Stack

• Skills in performance marketing strategy, campaign planning, and digital advertising across platforms such as Google Ads, Meta Ads, and other paid channels.
• Skills in data analysis, web analytics (e.g., Google Analytics), conversion rate optimization, and A/B testing.
• Skills in audience segmentation, remarketing, and lead generation.
• Skills in collaboration with creative and content teams.
• Basic copywriting for ads.
• Understanding of visual storytelling suited to a premium design brand.
• Skills in budget management, forecasting, and reporting.
• Strong attention to detail and the ability to present clear performance insights.
• Ability to work on-site in Gurugram.
• Ability to manage multiple campaigns in a fast-paced, craft-focused environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in digital or performance marketing are an advantage.
• Experience in premium consumer brands, home décor, design, or furniture is beneficial.
• Familiarity with the Gurugram/Delhi NCR market is beneficial.