SKINCARE BRAND STRATEGIST (D2C)

About The Opportunity

A fast-growing D2C skincare brand operating at the intersection of beauty, science, and digital commerce. Redefining how consumers discover, trust, and experience skincare through data-driven storytelling, community-led engagement, and product innovation. Mission is to build a brand that’s as intelligent as it is beautiful—by leveraging consumer insights, digital platforms, and product excellence to create category-defining skincare experiences.

Role & Responsibilities

• Design and execute full-funnel brand strategies that drive awareness, conversion, and loyalty across D2C channels.
• Lead consumer insights initiatives—analyze behavioral data, feedback, and market trends to shape messaging, product positioning, and campaign creative.
• Own brand voice and visual identity, ensuring consistency across product packaging, e-commerce, social platforms, and influencer collaborations.
• Partner with Product, Marketing, and Growth teams to align brand narrative with product development and retention mechanics.
• Manage and optimize content calendars and community engagement strategies to boost social proof and UGC virality.
• Track brand health metrics (consideration, sentiment, loyalty) and report insights to drive strategic pivots and investment decisions.

Requirements & Tech Stack

• Brand strategy
• Consumer insights
• D2C marketing
• Content strategy
• Shopify
• Google Analytics
• Social listening tools
• Market research

Qualifications

• Skincare category experience (Preferred)
• Influencer marketing (Preferred)
• CRM platforms (Preferred)

Culture Highlights

• Work in a high-energy, founder-led environment where your ideas directly shape the brand.
• Access to cutting-edge beauty tech, product testing, and industry events.
• Flexible PTO, performance-driven bonuses, and transparent growth paths.