Marketing, MMM DSP

About the Role

As a Marketing Measurement & Activation Consultant, you will bridge the gap between measurement science and media execution. You will build and deliver Marketing Mix Models (MMM) and attribution studies, then operationalize those insights directly within platforms such as Google DV360, Meta Ads Manager, and Amazon DSP, ensuring data-driven recommendations translate into real budget and campaign decisions.

Key Responsibilities

• Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
• Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
• Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
• Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
• Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.

Requirements & Tech Stack

• Marketing Mix Models (MMM)
• Google DV360
• Meta Ads Manager
• Amazon DSP
• Regression-based approaches
• Bayesian approaches
• Incrementality experiments (geo holdouts, conversion lift, A/B tests)