Coordinator Marketing Communication AS9385

About the Role

Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, this role is responsible for strategic communication, marketing, and outreach efforts to prospective students, their families, and other internal and external audiences. This includes creating engaging content and executing strategic communication strategies for print, email, social media, web, video, and events.

Key Responsibilities

• Digital project management
• Developing and managing Slate CRM email campaigns, including segmentation strategy, content development, HTML/CSS, usability testing, and performance analytics.
• Collaborating with partners across campus and stakeholders within the Division of Enrollment Management.
• Managing and coaching a team of communications specialists responsible for creating prospective student content.
• Overseeing ongoing training and professional development for the team.
• Contributing to overall marcom strategic planning.
• Staying up-to-date on industry trends related to digital communication/marketing.
• Providing leadership in carrying out special initiatives and other duties as assigned by the executive leadership team.

Requirements & Tech Stack

• Bachelor's in Communications, journalism, marketing, public relations, or related field.
• Six months of experience in communications, marketing, or closely related field.
• Demonstrated experience in:
• Digital and email campaigns
• Writing
• Editing
• Social media
• Video
• Website and content creation
• Project management
• Leadership/staff management
• Excellent communication skills, including written and verbal.
• Ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail.
• Strong technical writing skills.
• Experience with writing engaging marketing content using Associated Press style.
• Understanding of Customer Relationship Management (CRM) technology.
• Demonstrated experience leading multi-channel marketing strategies.
• Experience training colleagues on best practices and use of marketing platforms.

Preferred Qualifications

• Master's in Marketing, Journalism, Public Relations, Communications, or related field.
• Three-plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff.
• Relevant experience in a higher education or appropriately similar setting, including building and execution of communication flows.
• Previous work within a CRM system, including audience segmentation.
• Track record of business development through strategic problem-solving and proactive leadership.
• Working knowledge of HTML/CSS, liquid markup.
• Demonstrated experience with usability testing or performance analytics.

Working Conditions

• Occasional off-campus travel (in-state and out-of-state), overnight stays, evening activities, and some weekends may be required.
• Ability to lift 45 lbs (recruitment materials).