Marketing Associate

Position Overview

Valueline is seeking a high-calibre Marketing Associate to work directly with the Chief Marketing Officer, driving brand narrative, digital strategy, and execution across a luxury-led ecosystem. This is not a conventional marketing role. It demands taste, speed, ownership, and precision — someone who can operate at the intersection of strategy, content, and brand positioning.

Core Responsibilities

• Digital & Performance Marketing
• Lead execution across SEO (on-page and off-page), Meta Ads, and other digital performance channels.
• Understand how luxury brands scale their digital presence without diluting brand positioning.
• Content Strategy & Creative Direction
• Build and drive content narratives across platforms.
• Own ideation, design direction, and storytelling with a strong creative point of view.
• Advertising Strategy
• Conceptualise and deploy campaigns that balance brand building with measurable performance.
• PR & External Communication
• Draft high-quality press notes, brand stories, and communications for media, publications, and industry platforms.
• CMO’s Office – Strategic Support
• Work closely with the CMO on brand, media, and partner interactions.
• Coordinate meetings, streamline communication, and ensure effective follow-through with brands, collaborators, and media houses.
• Content Production & Direction
• Own end-to-end execution of shoots, both in-house and on-site.
• Oversee planning, direction, production, and editing through to final output.
• Trade Shows & Brand Presence
• Contribute to the conceptualisation and execution of exhibition and trade show branding.
• Ensure a distinct, cohesive, and elevated brand presence across industry platforms.

Candidate Profile

• Strong foundation in Digital Marketing (non-negotiable).
• Prior exposure to luxury, design, architecture, or premium lifestyle brands preferred.
• Refined aesthetic sensibility and a strong understanding of brand positioning.
• Exceptional written and verbal communication skills.
• Ability to operate in a high-accountability, high-ownership environment.
• Strong execution capabilities, attention to detail, and the ability to manage multiple priorities.

What Sets This Role Apart

• Direct access to brand strategy and leadership decision-making.
• Exposure to global luxury brands and high-value collaborations.
• A fast-paced, detail-driven environment where standards are uncompromising.
• An opportunity to work closely with the CMO across strategic and executional aspects of brand building.

This role is suited to individuals who are intentional about building a career in luxury brand building — not transactional marketing.