Digital Marketing Intern

About the Role

Factocert is hiring a Digital Marketing Intern to manage daily social media and SEO for factocert.com.

Key Responsibilities

Social Media

• Publish daily creatives and posts on LinkedIn, Facebook, Instagram, X, and YouTube.
• Write captions and select hashtags suitable for each platform.
• Respond to comments and messages, and forward genuine inquiries to the sales team.
• Participate in relevant groups and communities, sharing Factocert content.
• Maintain the content calendar and propose post ideas related to ISO standards, client successes, and industry events.
• Create simple creatives and edits using Canva.

On-Page SEO

• Research keywords for service pages, country/city pages, and blog posts.
• Write and optimize page titles, meta descriptions, headings, and URLs.
• Add internal links, image alt text, and FAQ sections to pages.
• Upload and format blog posts and pages on the website.
• Identify and report broken links, missing tags, duplicate content, and slow loading pages to the web team.
• Track keyword rankings and indexing in Google Search Console.

Off-Page SEO and Backlinks

• Build quality backlinks daily through guest posts, article submissions, business listings, profile creation, and social bookmarking.
• Create and maintain Web 2.0 properties (e.g., Blogger, WordPress.com, Medium, Tumblr) with original content linking to factocert.com.
• Submit content to classifieds, directories, image, PDF, and presentation sharing sites.
• Answer questions on Quora, Reddit, and industry forums relevant to Factocert’s services.
• Keep the Google Business Profile updated with posts, photos, and review responses.
• Maintain a backlink sheet detailing site, link, anchor text, date, and status of each submission.
• Analyze competitor backlinks to identify new link-building opportunities.

Content Writing

• Write original articles and blog posts on ISO standards and certification for the website.
• Write shorter off-page articles for guest posts, Web 2.0 sites, and article submission platforms.
• Rewrite and refresh existing pages for accuracy and improved rankings.
• Use AI writing tools responsibly, ensuring all content is fact-checked, edited, and plagiarism-free.

Reporting

• Submit a daily work report detailing posts published, backlinks built, and articles written.
• Prepare a weekly summary of traffic, rankings, new backlinks, and social media growth.

Requirements & Tech Stack

• Good written English: clear sentences, correct grammar, and spelling.
• Basic understanding of SEO: keywords, on-page and off-page work, and Google ranking factors.
• Understanding of backlinks, dofollow vs. nofollow links, and the importance of link quality.
• Comfort using major social media platforms for business purposes.
• Ability to research and write 600-1,000 word articles on assigned topics.
• Working knowledge of Google Sheets or Excel for tracking and reporting.
• Basic design sense for social media posts.
• Disciplined with daily targets and honest in reporting.
• Curious and quick to learn; actively follows SEO and social media updates.
• Experience with Canva for simple creatives.