Digital Marketing Executive

Planner9 Insurance Marketing Pvt. Ltd.

About the Role

• Full-time, on-site position in Pune City.
• Responsible for planning and executing digital marketing campaigns for insurance products and services.
• Campaigns will be executed across web and social media channels.

Key Responsibilities

• Manage social media accounts.
• Create and publish web content.
• Monitor campaign performance using web analytics tools.
• Optimize campaigns based on data insights.
• Collaborate with internal teams for consistent brand messaging.
• Coordinate with external partners.
• Prepare regular performance reports.
• Stay updated on industry trends, competitor activities, and emerging digital marketing tools.

Requirements & Tech Stack

• Marketing skills: Campaign planning, audience targeting, brand positioning.
• Communication skills: Written, verbal, and cross-functional collaboration.
• Social Media Marketing skills: Platform management, content creation, audience engagement.
• Web Content Writing skills: Creating clear, accurate, and compelling digital content.
• Web Analytics skills: Tracking key metrics, interpreting data, campaign optimization.
• Familiarity with major digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing platforms.
• Strong organizational skills.
• Attention to detail.
• Ability to handle multiple projects simultaneously.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Experience in financial services or insurance marketing is an advantage but not mandatory.