Digital Marketing Manager
Alphabin
Surat, Gujarat, IndiaFresher3h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 1 year · Bachelor's degree
- Must know
- SEOContent writingMarket researchGoogle AnalyticsCRMSalesforce
- Nice to have
- MarketingSocial mediaFigmaCanva
- Work
- On-site in Surat
- Pay
- Not stated by the employer.
- Skill demand
- SEO62%Google Analytics32%Content writing21%Market research12%of 149 similar fresher jobs posted in India this week
- Listed
- 29 Oct 2026 · still open
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About Alphabin
Alphabin is an innovative Software Testing firm that leverages automation, RPA, generative, and applied AI. We create custom automation testing solutions that test software within a short time to change the game our clients are playing. Our approach integrates cutting-edge automation technology with our extensive experience, enabling our clients to accelerate their releases. By aligning harmoniously with our clients' strategic objectives and offering fully customized Testing/QA solutions that expedite the release cycle, we set ourselves apart from traditional software testing companies.
Location: Surat
Key Responsibilities
- Strategize and Execute Campaigns
- Design and implement marketing campaigns to promote Alphabin’s automation testing and AI-driven solutions.
- Leverage digital channels, such as SEO, content marketing, email campaigns, and social media, to drive brand awareness and generate leads.
- Content Creation
- Develop engaging content, including blogs, whitepapers, case studies, and presentations that highlight Alphabin’s unique value proposition.
- Work on creating impactful visual and written material for both online and offline channels.
- Market Research
- Conduct in-depth research to identify industry trends, competitor strategies, and emerging opportunities.
- Gather customer insights to align marketing strategies with business goals.
- Event Management
- Plan and execute webinars, trade shows, and client workshops to showcase Alphabin’s expertise.
- Analytics and Reporting
- Use tools like Google Analytics, HubSpot, and others to measure campaign performance and optimize strategies for better results.
Qualifications
- A Bachelor's degree in Marketing, Communications, Maths or a related field.
- Experience in digital marketing tools and platforms like, HubSpot, Salesforce or similar.
- Excellent copywriting and content creation skills.
- Strong analytical skills to measure and optimize campaign performance.
- Ability to manage multiple projects with attention to detail.
Preferred Skills
- Knowledge of AI, automation, and QA industry trends is a plus.
- Experience with tools like Canva, Figma, or Adobe Suite for marketing collateral.
- Familiarity with LinkedIn marketing and social selling techniques.
- Exceptional organizational and negotiation skills.