Senior Digital Marketing Executive

About the Role

ParaFit India is looking for a result-oriented Junior Digital Marketing Executive to support and execute digital marketing campaigns focused on lead generation, customer acquisition, website traffic, and business growth.

Key Responsibilities

• Google Ads & Performance Marketing
• Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types.
• Conduct keyword research and competitor analysis to identify advertising opportunities.
• Manage campaign budgets, bidding strategies, targeting, and ad performance.
• Optimize campaigns to improve clicks, conversions, lead quality, and customer acquisition.
• Monitor key metrics such as CPC, CTR, CPA, conversion rate, and cost per lead.
• Meta Ads Management
• Create, manage, and optimize paid advertising campaigns on Facebook and Instagram through Meta Ads Manager.
• Develop audience targeting strategies based on customer interests, demographics, and behavior.
• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages.
• Monitor campaign performance and make data-driven adjustments to improve results.
• Focus on lead generation, website conversions, customer acquisition, and retargeting campaigns.
• Search Engine Optimization (SEO)
• On-Page SEO:
• Conduct keyword research and identify relevant keywords for website pages and landing pages.
• Optimize page titles, meta descriptions, headings, URLs, image alt text, and internal links.
• Improve website content structure, keyword relevance, and overall search visibility.
• Identify opportunities to improve website usability and landing-page performance.
• Off-Page SEO:
• Support ethical link-building activities to improve website authority.
• Identify relevant websites and opportunities for quality backlinks.
• Conduct backlink analysis and competitor SEO research.
• Monitor keyword rankings, domain authority indicators, and organic traffic growth.
• ROAS & Campaign Performance Analysis
• Track and analyze Return on Ad Spend (ROAS) across Google Ads and Meta Ads campaigns.
• Calculate ROAS by comparing attributable revenue with advertising expenditure.
• Monitor advertising spend, revenue, conversions, CPA, and overall campaign profitability.
• Identify underperforming campaigns and recommend optimization strategies.
• Prepare regular performance reports highlighting campaign results, spending, and improvement opportunities.
• Website Analytics & Conversion Tracking
• Use Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel where applicable.
• Monitor website traffic, landing-page performance, user behavior, and conversion data.
• Assist with tracking leads, purchases, and other important marketing actions.
• Identify opportunities to improve conversion rates and reduce customer acquisition costs.
• Reporting & Optimization
• Prepare daily, weekly, and monthly digital marketing performance reports.
• Track campaign budgets and ensure advertising expenditure is monitored effectively.
• Conduct competitor research and identify new performance marketing opportunities.
• Coordinate with internal teams for landing-page requirements, campaign offers, and marketing creatives when needed.

Qualifications & Skills

• Basic to intermediate knowledge of Google Ads and Meta Ads Manager.
• Understanding of performance marketing, paid campaign optimization, and lead generation.
• Knowledge of on-page SEO, off-page SEO, keyword research, and backlink building.
• Understanding of ROAS, ROI, CPC, CTR, CPA, conversion rate, and cost per lead.
• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.
• Strong analytical, problem-solving, and reporting skills.
• Ability to work with spreadsheets and interpret campaign performance data.
• Good communication, time management, and organizational skills.
• A degree or diploma in Marketing, Digital Marketing, Business, or a related field is preferred.
• Internship, certification, or practical project experience in digital marketing is an advantage.
• Result-oriented and comfortable working with numbers and campaign data.
• Interested in paid advertising, SEO, website conversions, and performance optimization.
• Willing to learn new digital marketing tools and advertising strategies.
• Focused on improving lead quality, reducing acquisition costs, and increasing measurable business results.