Marketing Manager

Role Summary

The Marketing Manager will support new client sales, engagement, and retention through strategic multi-channel programs, including communications, digital, and traditional media. This role involves implementing programs around regional and/or vertical marketing strategies, supported by measurable metrics and business intelligence, and promoting best practices across all marketing programs. All activities will be performed in support of the strategy, vision, and values of JE Dunn.

Key Responsibilities

• Supports local, regional, or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals.
• Manages workflow and coordinates support of overall corporate goals, Key Success Indicators (KSIs), and Key Performance Indicators (KPIs).
• Gathers competitive information, provides analysis, and conducts market research to effectively market the company brand.
• Develops a pursuit strategy and tracks it throughout the pursuit process.
• Facilitates events and trade show participation, including pre-show planning, logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation, and staffing/attendance.
• Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems.
• Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.
• Develops custom content for the pursuit narrative assets library.
• Coordinates and manages project and company photography.
• Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with appropriate messaging, aesthetic, tone, and voice.
• Demonstrates commitment to the highest standards of internal and external client satisfaction.
• Manages difficult or emotional client situations promptly and efficiently.
• Meets commitments made to clients and recognizes and acts upon service opportunities.
• Optimizes marketing strategies designed to increase market share and competitiveness in specific market segments or regions.
• Designs marketing initiatives and programming with distinctive, consistent, and powerful deliverables, versioned for specific market segments or regions.
• Responsible for marketing budgeting, forecasting, tracking, and reporting for assigned market segments or regions.
• Leads market and customer insights for assigned business segments and incorporates them to iterate strategy and programming.
• Develops and tracks marketing metrics to ensure efficient and productive investment.
• Manages strategic internal and external relationships essential to the success of the team.
• Drives collaboration in conceptualizing, designing, and executing best-in-class pursuit support and lead generation strategies.
• Manages lead generation activities, including those resulting from trade shows and other events.
• Partners with the client solutions team to track lead stages and drive conversions.

Financial Management

• Develops, manages, and oversees key financial components (e.g., financial plans, budgets, forecasts) for assigned scope of responsibility.
• Reviews and assesses financial data, reports, and records, ensuring employee compliance with related procedures.
• Creates and communicates financial targets and goals.
• Monitors and interprets ongoing financial performance and responds appropriately.
• Assesses and mitigates financial risks.
• Develops business plans and makes operational decisions in light of broader financial goals and constraints.

Managing Others

• Inspires a sense of team in the work environment, utilizing communication and conflict resolution skills to foster teamwork and collaboration.
• Models a positive and professional attitude, maintaining composure under pressure.
• Communicates and explains goals, encouraging and motivating team performance and productivity.
• Leads and facilitates effective team meetings.
• Recognizes individual and team accomplishments.
• Assesses and manages the quality of work produced by the team.
• Creates, monitors, and manages scheduling; directs assignments and goal setting for optimal productivity and resource management.
• Participates in a range of talent management activities, including evaluating and managing performance, providing feedback, recruiting, staffing, employee learning and development, and addressing employee relations risks and issues.
• Provides feedback and coaching to support individual employee performance, learning, and career development.
• Removes obstacles and solves problems, addressing escalated issues from team members.
• Serves as a change agent by supporting corporate and work program change initiatives.

Knowledge, Skills & Abilities

• Ability to perform work accurately, completely, and in a timely manner.
• Communication skills, verbal and written.
• Proficiency in MS Office - Advanced.
• Advanced organizational skills.
• Advanced ability to deliver quality through attention to detail.
• Advanced ability to prioritize multiple projects.
• Advanced ability to be proactive and resourceful.
• Ability to learn and use a variety of software, tools, and systems.
• Ability to solve complex problems quickly and effectively.
• Ability to work collaboratively and cross-functionally to obtain information or solve problems.
• Ability to adapt to change.
• Ability to manage budgets, maximize profitability, and generate future work.
• Ability to build relationships with team members that transcend a project.
• Ability to work in a collaborative, fast-paced, and deadline-driven environment.
• Ability and willingness to mentor less experienced team members.
• Ability to build relationships and work collaboratively within a team, internally and externally.

Education

• Bachelor’s degree in marketing, communications, or related field (Required).
• Master’s degree (Preferred).
• In lieu of the above requirements, relevant experience will be considered.

Experience

• 8+ years marketing, communications, or public relations experience (Preferred).
• 3+ years people management experience (Preferred).

Working Environment

• Must be able to lift up to 10 pounds.
• May require periods of travel.
• Normal office environment.
• Frequent activity: Sitting, Viewing Computer Screen.
• Occasional activity: Standing, Walking, Reaching above Shoulder.