Brand strategy intern

About the Role

Magsmen Strategy Consultants is a strategy consulting firm that partners with growth-focused businesses to help them scale with intention. For over five years, the firm has operated at the intersection of brand, business, and legal, supporting founders, SMEs, and executives in building structurally sound and visually distinct companies. Magsmen provides integrated thinking that blends brand strategy, business consulting, legal advisory, and executive development to address complex challenges holistically. The team focuses on eliminating blind spots that limit ambitious organizations and positioning clients for long-term success. Applicants joining Magsmen will work in an environment that values strategic depth, clarity, and practical impact.

The Brand Strategy Intern will support the consulting team in developing and refining brand strategies for clients across diverse industries. This full-time, on-site role is based in Hyderabad and involves assisting in brand audits, market and competitor research, and analysis of client positioning. Day-to-day responsibilities include contributing to brand narratives, preparing client presentations, supporting branding workshops, and helping translate strategic insights into actionable recommendations. The intern will collaborate closely with consultants on live projects, participate in client meetings when required, and assist in documenting frameworks, tools, and case studies. This role offers exposure to integrated strategy work across brand, business, and legal contexts, with mentorship from experienced professionals.

Key Responsibilities

• Conduct market research and industry analysis across different sectors.
• Study consumer behaviour, customer preferences and purchasing patterns.
• Conduct competitor research and prepare competitive benchmarking reports.
• Assist in developing brand positioning and differentiation strategies.
• Understand business models, revenue streams and market opportunities.
• Participate in brand discovery sessions and client discussions.
• Assist in developing brand strategy presentations and research documents.
• Analyse existing brands and identify gaps in their communication and positioning.
• Research industry trends, emerging businesses and changing consumer preferences.
• Assist in developing brand narratives, brand purpose and brand communication strategies.
• Work with design and digital teams to translate strategic recommendations into brand experiences.
• Prepare case studies and presentations on successful brands and business models.

Requirements & Tech Stack

• Strong research and analytical skills.
• Good written and verbal communication skills.
• Ability to think critically and approach business problems logically.
• Interest in marketing, branding, business strategy and consumer psychology.
• Good presentation and documentation skills.
• Working knowledge of PowerPoint, Excel and Google Workspace.
• Familiarity with AI research tools and platforms is an added advantage.
• Ability to work independently and collaborate with a team.

Qualifications

• Students pursuing or recently graduated from MBA, BBA, Marketing, Commerce, Economics, Mass Communication or related disciplines.
• Candidates from other educational backgrounds with a strong interest in brand strategy are also welcome.
• Freshers are encouraged to apply.

What You Will Learn

• How brands are researched, evaluated and strategically positioned.
• How businesses identify and create competitive differentiation.
• How consumer insights influence brand decisions.
• How to approach real-world business and marketing challenges.
• How brand strategy projects are executed from research to recommendations.
• How to present strategic thinking to clients.

Ideal Candidate Profile

• Someone who is naturally curious about why businesses succeed or fail.
• Someone who follows brands, business developments and market trends.
• Someone who enjoys asking questions and finding answers through research.
• Someone who can connect business observations with consumer behaviour.
• Someone who is willing to learn, take ownership and contribute to live projects.

Internship Outcome

The intern will work on live brand consulting assignments at Magsmen and build a practical understanding of brand strategy, market research and business positioning. Based on performance, there may be opportunities for a full-time position with the organisation.