Associate, Planning

About the Role

As an Associate in Planning at Omnicom Media, you will play a foundational role within the media planning team, supporting the development and execution of strategic media plans that deliver measurable business outcomes for our clients. This entry-level position is designed for individuals eager to learn the principles of media planning, contribute to multi-channel campaign development, and collaborate across teams. Your analytical mindset and attention to detail will help fuel the planning process and drive campaign success.

Key Responsibilities

• Planning Excellence for the Client
• Support the planning team in executing cross-channel media strategies that deliver on client business objectives.
• Gather and interpret data to assist in building strategic media plans across digital and traditional channels.
• Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials.
• Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement.
• Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
• Planning Excellence for the Team
• Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
• Maintain accurate documentation and support the smooth operation of all planning processes.
• Take initiative in learning and adopting new OM tools, processes, and best practices.
• Demonstrate an eagerness to develop foundational media knowledge and technical skills.
• Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.

Requirements & Tech Stack

• Familiarity with core principles of media planning and the marketing ecosystem.
• Strong analytical skills with an ability to interpret and synthesize data.
• Proficiency in Microsoft Excel and PowerPoint.
• Familiarity with media tools is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Collaborative, self-motivated, and eager to learn.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.

Work Model

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.