Brand and Marketing Intern (Founder's Office)

About the Role

EverydaySmile Solutions is a healthcare advisory and operational solutions company serving hospitals, clinics, and providers across India. We help healthcare organizations run better, grow faster, and deliver care patients trust. You will help build our brand from the ground up. This is a 3-6 Months Internship and is an Unpaid Internship.

Key Responsibilities

Brand & Content

• Support brand strategy, positioning, and messaging for EverydaySmile and our group ventures
• Create and schedule content for LinkedIn, Instagram, and other social channels
• Design posts, one-pagers, brochures, and decks using Canva or Figma
• Draft case studies, blogs, and success stories from our pilot projects
• Support content creation across customer communication, brand campaigns, website assets, and ad creatives

Campaigns

• Plan and manage online and offline campaigns from idea to execution: objective, target audience, messaging, creative direction, channel plan, and reporting
• Support brand campaigns, festive and health-awareness campaigns, city-level campaigns, service launches, and product communication
• Brief designers and creative agencies, and review campaign creatives, banners, and social media assets
• Help organize webinars, awareness programmes, and healthcare events

Customer Lifecycle & CRM Communication

• Support lifecycle communication across onboarding, activation, retention, reactivation, and loyalty stages for hospitals, clinics, providers, and patients
• Manage communication across WhatsApp, SMS, Email, RCS, push notifications, in-app banners, and website messaging
• Assist with customer segmentation, campaign calendars, and communication journeys to improve engagement, repeat usage, and retention
• Support lead generation through email, WhatsApp, and LinkedIn outreach, and help the BD team improve follow-up and conversion

Research, Reporting & Coordination

• Conduct market research and competitor analysis in the Indian healthcare advisory and health-tech space
• Identify customer insights, market trends, and new campaign opportunities to improve brand recall, engagement, and inquiries
• Track campaign performance, analyze key metrics, and prepare weekly and monthly reports with insights and recommendations
• Coordinate with BD, operations, design, and external partners for smooth campaign execution
• Help manage SEO, website content, and basic Google Ads or social ad campaigns
• Build partnerships with colleges, healthcare associations, and referral networks
• Ensure all content follows healthcare advertising and compliance guidelines

Requirements

• Pursuing or recently completed a degree in Marketing, Mass Communication, Business, Healthcare Management.
• Strong written and spoken English; Hindi is an added advantage
• Good copywriting, content creation, and creative thinking skills, with the ability to write clear and engaging messages
• Working knowledge of Excel / Google Sheets, basic marketing metrics, and campaign dashboards
• Basic understanding of communication channels such as WhatsApp, SMS, Email, and push notifications
• Working knowledge of Canva, Figma, or similar design tools
• Strong coordination skills and the ability to work with design, operations, business, and external partners
• Ability to meet deadlines and work independently

Good to Have

• Prior internship or project experience in marketing, CRM, branding, or content
• Hands-on exposure to a CRM or engagement tool such as CleverTap, MoEngage, WebEngage, Netcore, HubSpot, or similar
• Basic understanding of SEO, Google Ads, or email marketing tools
• Interest in healthcare, health-tech, or B2B marketing
• Certifications in digital marketing (Google, HubSpot, Meta)
• A portfolio, blog, or social media work sample