Marketing Associate

About RISA Labs

At RISA, we are building autonomous infrastructure to solve humanity’s hardest hurdles, starting with oncology and other complex specialties. Our mission is simple: use AI to reduce persistent delays in care, improve access, and accelerate the path to better cures. RISA is neutral, institution-first infrastructure that takes every therapy order from request to resolution, so patients start treatment faster while care stays clinically independent and patient-first. We work with the institutions that care for the largest footprint of cancer patients in the U.S.: community oncology. We are expanding rapidly across health systems and building partnerships with the world’s leading biopharma companies.

Founders

RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni and second-time founders who previously built Urban Health. They deliberately started where patient access is hardest: cancer, the highest-stakes orders in medicine. Their thesis is simple. Every order RISA executes makes the next one more autonomous, until no patient waits for therapy.

About the Role

RISA is hiring a Marketing Associate to build its demand engine. You will own top-of-funnel lead generation end to end, drive organic discovery through SEO and GEO, and equip sales to convert. This is a high-ownership seat on a lean team. Your work shows up directly in pipeline.

• Location: Bangalore
• Type: Full time

Key Responsibilities

Demand Generation

• Pipeline volume. Build and run an aggressive top-of-funnel engine that delivers a predictable flow of ICP leads every week.
• Channel ownership. Own LinkedIn, X, YouTube and the newsletter, from content calendar to audience growth to lead capture.
• Growth experiments. Set targets, run tests, cut what underperforms and scale what works.

Content / Collateral Creation

• Run a high-velocity content engine across blog, social and email, and produce one-pagers, case studies and sales decks with the design team.
• Our brand is known for good design, and your work should raise that bar.

Data and Iteration

• Track lead volume, source attribution and stage-by-stage conversion. Turn campaign data into the next decision.
• Use AI to test, iterate and ship faster, and when something works, build a system around it.

SEO and GEO

• Organic discovery. Own keyword strategy, on-page optimization and content that ranks in search and gets RISA cited in AI-generated answers.
• Convert organic traffic into qualified inbound demand.

Sales Enablement

• Build email sequences, landing pages and proof points that move leads from MQL to closed deal, and learn from sales what wins so you can build on it.

Requirements & Tech Stack

• You have run a social account or newsletter and have early experience in marketing, content or growth.
• You can work across teams, pull insights from customer success, GTM, product and engineering, and collaborate closely with the design team.
• You use AI tools every day and are comfortable reading data and acting on it.
• You write sharp copy and communicate with clarity.
• You move fast, stay patient when results compound slowly, and want to grow as fast as the company does.

Bonus

• You have experience in B2B marketing, especially in healthcare or US markets.
• You have worked with a website CMS like Webflow, you are comfortable with design tools like Figma, and you are good at video creation.

Why RISA

• Ground-floor growth. Join a fast-growing startup early. As RISA scales, strong performers grow into owning a function and building a team.
• Large-scale impact. Your work reaches oncology practices, health systems and biopharma leaders across the U.S., with a footprint expanding globally.
• Real ownership. Own channels and numbers from day one. No busywork, no waiting your turn.
• Direct access. Work directly with GTM and marketing function leads and founders on projects.