Graphic Artist

About the Role

Magsmen is a brand consulting firm seeking a Graphic Designer & Artist. This role involves developing visual concepts, particularly for product packaging and consumer brands, by converting creative ideas into visual designs. The ideal candidate possesses artistic ability, creative thinking, and an understanding of graphic design fundamentals, with a particular interest in hand-drawn illustrations, color combinations, and visually attractive artwork.

Key Responsibilities

• Packaging Design & Artwork
• Develop creative packaging concepts for various consumer categories.
• Create packaging layouts, visual compositions, illustrations, and artwork.
• Work on product labels, cartons, wrappers, pouches, and boxes.
• Prepare packaging mockups and presentation-ready designs.
• Assist in preparing print-ready artwork.
• Sketching & Illustration
• Create hand-drawn sketches, illustrations, and visual concepts.
• Develop original artwork inspired by product categories, nature, and everyday experiences.
• Convert rough ideas and briefs into visual illustrations.
• Experiment with different illustration styles (pencil, line art, vector, digital painting, traditional).
• Develop creative patterns, motifs, icons, and decorative elements.
• Colour Understanding & Visual Aesthetics
• Demonstrate a good understanding of colour theory, combinations, and visual balance.
• Experiment with vibrant, contrasting, and complementary color palettes.
• Develop suitable color palettes based on brand personality and target audience.
• Maintain consistency in colors and visual language.
• Graphic Design & Creative Execution
• Create graphic compositions, layouts, and typography treatments.
• Work on brand identity applications, marketing creatives, brochures, and catalogues.
• Adapt creative concepts across different formats.
• Maintain visual consistency across brand communication materials.
• Research & Creative Exploration
• Research packaging trends, illustration styles, and visual references.
• Explore creative approaches of Indian and international brands.
• Study product categories and consumer visual expectations.
• Continuously experiment with new design techniques and artistic approaches.
• Collaboration & Execution
• Work closely with brand strategists, creative designers, and project teams.
• Understand design briefs and translate them into visual outputs.
• Accept feedback and make design improvements.
• Maintain organized design files and follow project timelines.
• Coordinate during artwork finalization and production.

Requirements & Tech Stack

• Skills & Competencies
• Strong interest in drawing, sketching, illustration, and visual arts.
• Good understanding of colors, color combinations, and visual aesthetics.
• Creative thinking and ability to develop original visual concepts.
• Basic knowledge of graphic design principles, composition, and typography.
• Working knowledge of Adobe Illustrator and Adobe Photoshop.
• Interest in packaging design and print-based communication.
• Ability to understand creative briefs and work with references.
• Attention to detail and willingness to learn new design techniques.
• Good communication skills and ability to work collaboratively.
• Software Knowledge
• Adobe Illustrator
• Adobe Photoshop
• CorelDRAW knowledge will be an added advantage.
• Basic knowledge of Adobe InDesign or other illustration tools will be an advantage.
• Knowledge of digital drawing tools and tablets is preferred, but not compulsory.

Qualifications

• Candidates pursuing or having completed education in Fine Arts, Applied Arts, Visual Communication, Graphic Design, Illustration, or related creative disciplines are preferred.
• Freshers with strong artistic portfolios are encouraged to apply.

Portfolio Requirements

Candidates are expected to share samples of their work, preferably covering:

• Hand-drawn sketches and illustrations.
• Colour combinations and artwork experiments.
• Digital illustrations or vector artwork.
• Packaging concepts or product label designs, if available.
• Creative compositions, paintings, or other original artwork.
• A professional packaging portfolio is not mandatory for freshers. The focus is on understanding artistic ability and creative potential.