2027 Summer Intern, Digital Media

About the Role

This is a 2027 Summer Intern position within the Digital Media team at Charles River Laboratories.

Key Responsibilities

Digital Channel Execution

• Support the execution of digital marketing campaigns across email, web, social media, paid media, and marketing automation platforms.
• Assist with campaign setup, deployment, quality assurance, and post-launch validation.
• Coordinate marketing assets, content, and campaign deliverables with internal teams and external partners.
• Help maintain digital marketing calendars and campaign schedules.
• Support audience segmentation and campaign targeting activities.

Marketing Operations & Program Support

• Assist in the management and organization of marketing campaign assets, documentation, and workflows.
• Help maintain campaign tracking and operational processes.
• Support process improvements that increase team efficiency and campaign effectiveness.
• Participate in cross-functional meetings and collaborate with stakeholders from marketing, sales, and creative teams.
• Contribute to special projects that support marketing technology, channel optimization, and customer engagement initiatives.

Reporting & Performance Monitoring

• Track campaign delivery and channel performance metrics.
• Assist with recurring reporting.
• Help identify trends and opportunities to improve campaign performance and audience engagement.
• Support the preparation of presentations and summaries for team reviews and planning discussions.

Strategic Planning Support

• Conduct research on industry trends, competitor activity, and digital marketing best practices.
• Assist in the development of channel plans, campaign recommendations, and audience engagement strategies.
• Support quarterly and annual planning activities through research, data gathering, and content preparation.
• Help document channel learnings and recommendations to inform future marketing initiatives.

Qualifications

Required

• Currently pursuing a Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Must have at least one semester of your degree program left after completion of the internship.
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Detail-oriented with the ability to manage multiple priorities.
• Proficiency with Microsoft Office, including Excel and PowerPoint.
• Interest in digital marketing, marketing technology, and customer engagement.

Preferred

• Familiarity with email marketing, social media platforms, or marketing automation tools.
• Experience through coursework or internships in marketing, communications, or digital media.
• Basic understanding of digital marketing performance metrics and reporting.
• Able to work a Hybrid model, joining onsite at our Wilmington, MA location.

What You'll Gain

• Hands-on experience executing digital marketing campaigns in a professional marketing environment.
• Exposure to enterprise marketing technologies and digital channels.
• Experience collaborating with cross-functional business and marketing teams.
• Understanding of how digital marketing strategies are developed, activated, and measured.
• Opportunity to contribute to meaningful projects with visible business impact.