Digital Marketing, Apprentice Trainee

About the Role

Responsive Media Tech Services is seeking a highly motivated PPC Trainee to join their digital marketing team. This entry-level role offers hands-on experience in managing pay-per-click (PPC) advertising campaigns across multiple platforms, with a focus on optimizing ad performance and developing data analysis, reporting, and campaign setup & management skills.

Key Responsibilities

• Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (e.g., Facebook, LinkedIn).
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Analyze and work on creating reports.
• Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools.
• Support the creation of ad copy, headlines, and landing pages to enhance ad performance.
• Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI).
• Collaborate with design and content teams to develop creative assets for PPC campaigns.
• Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns leverage the latest features and best practices.
• Perform competitor analysis to identify gaps and opportunities in the PPC landscape.
• Learn how to manage and optimize retargeting campaigns to improve customer acquisition.
• Assist in A/B testing of ad variations and landing pages to drive performance improvements.
• Provide administrative support for the PPC team.

Requirements & Tech Stack

• Google Ads
• Bing Ads
• Social media advertising platforms (e.g., Facebook, LinkedIn)
• Google Analytics
• Third-party tracking tools
• Microsoft Excel or Google Sheets

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field is preferred.
• Strong interest in digital marketing, with a focus on PPC advertising.
• Any DM certification is preferred.
• Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus.
• Analytical mindset with a passion for numbers and data interpretation.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Strong written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively.
• Eagerness to learn and adapt to new tools and techniques in a fast-paced environment.
• Detail-oriented and results-driven with a focus on continuous improvement.
• Shift hours: EST (6:30 PM to 3:30 AM)