Social Media Intern

ALLEN Digital

Bengaluru, Karnataka, IndiaFresher6d agovia LinkedIn

About the Role

We're an EdTech company on a mission to make learning more accessible and engaging. We are looking for a video-savvy, trend-obsessed Social Media Intern to help bring that mission to life online. You will play a key role in creating short-form video content that makes learning feel exciting, shareable, and relevant, while keeping our brand at the leading edge of platform trends.

Key Responsibilities

  • Strategize and edit short-form video content (Reels, YouTube Shorts) that simplifies educational concepts or highlights product features in a fun, digestible way.
  • Stay on top of emerging trends, sounds, formats, and memes, and quickly adapt them to fit our brand and audience (students, educators, or parents).
  • Draft engaging captions, hooks, and scripts tailored to each platform's algorithm and audience behavior.
  • Collaborate with the marketing team to turn educational content (courses, webinars, product features) into snackable video content.
  • Manage the content calendar and posting schedule across Instagram, TikTok, YouTube Shorts, and LinkedIn.
  • Monitor comments, DMs, and mentions; engage with our community authentically.
  • Track video performance (views, watch time, shares, saves) and report on what's resonating.
  • Support occasional filming at events, campus visits, or with student/educator ambassadors.

Qualifications

  • Currently pursuing or recently completed a degree in any field, preferably Marketing, Communications, Media Production, Education, or related field.
  • Strong video editing skills – proficiency in CapCut, Adobe Premiere Rush, Adobe Premiere Pro, or similar tools.
  • Demonstrated understanding of short-form video best practices (pacing, hooks, captions, trending audio).
  • A finger on the pulse of social media trends – you're the person your friends ask "wait, what's that sound from?".
  • Strong writing skills with the ability to make educational content feel fun and accessible.
  • Highly organized and able to manage multiple content pieces/deadlines at once.

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