Business Development Associate

About Visual Connections

Visual Connections is a creative and digital solutions agency that helps brands grow through high-quality video production, animation, branding, website development, performance marketing, and digital strategy.

About the Role

We are seeking a Business Development Associate to connect with mid-sized and enterprise businesses across India. This is a lead generation role focused on creating sales opportunities, not closing deals.

Key Responsibilities

• Prospect & Research:
• Identify companies with 200+ employees across target industries.
• Research key decision-makers, including:
• Marketing Heads
• CMOs
• Brand Managers
• Founders
• Business Heads
• Maintain a clean and organized lead database.
• LinkedIn Outreach:
• Send personalized connection requests.
• Start genuine conversations with prospects.
• Build relationships through value-driven engagement.
• Follow a structured outreach process.
• Email Prospecting (Using tools like Apollo.io):
• Send 20–30 personalized emails daily.
• Customize outreach using AI tools like ChatGPT.
• Execute follow-up email sequences.
• Lead Qualification:
• Evaluate prospects based on:
• Company size
• Industry fit
• Decision-maker relevance
• Current marketing and branding initiatives
• Potential need for creative or digital marketing services
• Appointment Setting:
• Schedule qualified discovery meetings for the senior business team.
• Share complete prospect information before each meeting.
• Ensure a smooth handover.
• CRM & Reporting:
• Update CRM daily.
• Track outreach and follow-ups.
• Maintain accurate pipeline records.
• Submit daily activity updates.

Success Metrics

• KPIs: Daily Target
• LinkedIn Connection Requests: 20–30
• New Prospect Conversations: 10–15
• Email Outreach: 20–30
• Follow-up Activities: 20–30
• Qualified Meetings Booked: 2–5

Requirements & Tech Stack

• Communicates confidently in English.
• Enjoys networking and relationship building.
• Is organized and detail-oriented.
• Can work consistently towards daily outreach goals.
• Is curious and eager to learn.
• Takes ownership of assigned targets.
• LinkedIn
• LinkedIn Sales Navigator (preferred)
• Apollo.io
• CRM
• Microsoft Excel / Google Sheets
• ChatGPT and other AI productivity tools

Qualifications

• Bachelor's degree (BBA, B.Com, Marketing, Business, or related field).
• MBA is an advantage but not required.
• 0–3 years of experience in:
• Sales Development
• Business Development
• Lead Generation
• B2B Sales
• Fresh graduates with excellent communication skills are encouraged to apply.

Compensation & Benefits

• ₹5–7 LPA + Performance Incentives
• Competitive fixed salary
• Performance-based incentives
• Continuous learning and mentorship
• Exposure to leading brands across industries
• Career progression into Business Development, Client Success, or Account Management