Marketing Internship

About the Role

Digital Back Office is hiring for the role of Digital Marketing Intern.

Key Responsibilities

• Support SEO, content marketing, social media, and other digital marketing initiatives.
• Conduct keyword research, competitor analysis, market research, and website audits.
• Assist with on-page and off-page SEO to improve search rankings and organic traffic.
• Contribute to digital marketing strategies and campaigns to support business growth.
• Plan, create, schedule, and publish social media content while monitoring engagement.
• Design social media posts, banners, and marketing creatives using Canva.
• Create and optimize website content, blogs, and other marketing materials.
• Develop engaging content related to yoga, fitness, wellness, healthy lifestyles, and related topics.
• Research yoga and fitness trends, audience interests, competitor activities, and potential growth opportunities.
• Track campaign performance, analyze key metrics, and prepare regular reports.
• Assist in managing Google Ads and Meta Ads campaigns as required.
• Explore AI tools and digital marketing technologies to improve productivity and campaign effectiveness.
• Collaborate with the team to develop creative ideas and improve brand awareness, audience engagement, and online visibility.

Requirements & Tech Stack

• Basic knowledge of digital marketing, SEO, social media, and content marketing.
• Familiarity with Canva and an understanding of basic design principles.
• Knowledge of keyword research, website optimization, or digital marketing tools is an advantage.
• Previous experience through internships, personal projects, certifications, or coursework is preferred.
• Basic knowledge or a genuine interest in yoga, fitness, wellness, and healthy lifestyle practices is preferred.
• Interest in researching and creating content around yoga, fitness, exercise, and wellness trends.
• Good communication, research, analytical, and problem-solving skills.
• Willingness to learn new tools, explore ideas, and take initiative.
• Ability to work independently, manage deadlines, and collaborate effectively in a remote team.

What You Will Gain

• Hands-on experience in digital marketing and SEO.
• Practical exposure to social media management, content creation, and website optimization.
• Experience using Canva, AI tools, and digital marketing platforms.
• An opportunity to work on real-world projects in the yoga, fitness, and wellness sector.
• Opportunities to develop creative thinking, analytical skills, and digital growth strategies.