Associate, Inside Sales

About the Role

greytHR is hiring an Outbound Sales Development Representative (SDR) for its LBU team. This role will drive B2B prospecting, lead generation, stakeholder engagement, and qualified meeting creation. It is ideal for fresh graduates with relevant sales or business development internship experience.

Key Responsibilities

A. Account Research and Lead Generation

• Identify and research target companies fitting greytHR's Ideal Customer Profile (ICP), focusing on organizations with 750+ actual employees.
• Build targeted prospect lists using LinkedIn Sales Navigator, company websites, CRM systems, and other prospecting tools.
• Research company size, industry, business structure, and potential HR or payroll-related requirements.
• Identify relevant accounts and prioritize prospects based on their suitability for the LBU segment.

B. Stakeholder Mapping

• Identify and map key stakeholders within target accounts, including:
• HR Managers and HR Heads
• HR Directors and Senior HR Leaders
• CHROs, VPs, and other HR decision-makers
• Payroll Managers and other relevant business stakeholders
• Classify stakeholders as Champions, Decision-Makers, and Influencers.
• Use LinkedIn Sales Navigator to research stakeholder profiles, professional backgrounds, recent activity, job changes, and mutual connections.
• Maintain accurate stakeholder information and account-level research in the CRM.

C. Outbound Prospecting and Outreach

• Initiate outbound conversations through cold calling, personalized emails, LinkedIn connection requests, LinkedIn messages, and follow-ups.
• Develop personalized outreach approaches based on stakeholder roles, company context, and potential business challenges.
• Execute a structured multichannel follow-up cadence to improve prospect engagement and response rates.
• Build awareness of greytHR's HRMS, payroll, and HR automation solutions.
• Engage prospects professionally and create interest in exploring greytHR's solutions.

D. Meeting Setting and Qualification

• Connect with relevant stakeholders to understand their initial business requirements, existing systems, and potential challenges.
• Generate and schedule qualified meetings for Enterprise Sales Managers.
• Ensure meetings are scheduled with relevant stakeholders from ICP-fit organizations.
• Capture meeting details, prospect requirements, and qualification notes before handing over the lead to the ESM.
• Coordinate with ESMs to ensure smooth handovers and effective follow-up on scheduled meetings.

E. SQL Generation and Pipeline Contribution

• Work towards converting prospect engagement into Sales Qualified Leads (SQLs).
• Identify opportunities based on ICP fitment, business requirements, product suitability, and buying intent.
• Support the qualification process by capturing relevant details on business needs, stakeholders, timelines, and commercial interest.
• Collaborate with ESMs to ensure leads meet the agreed SQL qualification criteria.
• Contribute to the creation of a healthy outbound sales pipeline for the LBU segment.

F. CRM Management and Reporting

• Maintain accurate and timely records of accounts, contacts, calls, emails, LinkedIn activities, meetings, and follow-ups.
• Update prospecting activities and lead status in Salesforce or the designated CRM.
• Track daily outreach, connect rates, meetings booked, meetings completed, and SQL conversions.
• Share regular activity updates, pipeline progress, and challenges with the reporting manager.
• Ensure consistent follow-up and adherence to the outbound sales process.

Qualifications

Education

• Bachelor's degree in any discipline.
• Candidates with relevant sales, marketing, business development, or communication-related academic exposure will be preferred.

Experience

• Fresher or entry-level candidate with 0–1 year of experience.
• A completed internship in Sales, Business Development, Lead Generation, Inside Sales, or B2B Sales is preferred.
• Candidates with hands-on experience in cold calling, prospect research, stakeholder identification, or meeting setting will have an advantage.

Skills and Competencies

• Good verbal and written communication skills.
• Confidence in initiating conversations with new prospects.
• Willingness to make cold calls and engage with senior-level stakeholders.
• Basic understanding of B2B sales, prospecting, lead qualification, and sales funnels.
• Research skills and the ability to identify relevant stakeholders within target organizations.
• Familiarity with LinkedIn and LinkedIn Sales Navigator is an advantage.
• Basic knowledge of CRM tools such as Salesforce is desirable.
• Good organizational skills and the ability to manage multiple prospects and follow-ups.
• Resilience, coachability, a positive attitude, and a strong willingness to learn.
• Ability to work towards measurable goals and sales targets.