Community Engagement Specialist

About the Role

We’re seeking a creative, energetic, and boating/outdoors-enthusiastic individual to serve as the dedicated social media & Events Coordinator for our Tracker Marine Boat Center and Bass Pro Shops retail store. You will create and manage engaging short-form video content across both brands, handle daily social media presence, and coordinate in-store, on-water, and community events to drive traffic, leads, and excitement. This role blends your passion for boats, fishing, and the outdoors with creative content and event execution to highlight Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, Mako boats, plus Bass Pro Shops’ broader outdoor lifestyle, conservation ethos, and destination experiences.

Key Responsibilities

Social Media Content Creation & Management (60-70% of time)

• Develop a consistent cross-brand content calendar aligned with promotions, seasonal themes, holidays, and the Bass Pro Shops playbook.
• Remain committed as a brand expert, consistently highlighting new and upcoming products with informed insights and enthusiasm.
• Maintain a clean, premium visual style: high-resolution, well-lit footage; tidy showrooms; appropriate color tones; well-groomed on-camera presence in branded attire with friendly, approachable energy.
• Follow Reel/Short standards: strong hook + text overlay, steady shots, upbeat royalty-free outdoor music, clear voiceover/text, and a strong CTA on every post.
• Plan, shoot, edit, and post high-quality short-form videos (Reels, TikTok’s, YouTube Shorts, Stories) featuring boats, inventory, in-store experiences, aquariums, product demos, customer stories, and lifestyle content.
• Manage organic growth across Instagram, Facebook, TikTok, YouTube, etc.; engage with followers daily; monitor trends and competitors.
• Engage and respond/interact with all customer inquiries on social platforms, coordinating timely hand offs and follow up from the Tracker Marine Boat Center/Bass Pro Shops team.
• Support influencer partnerships with local families, fishing, and outdoor micro-influencers to expand reach and drive foot traffic.

Event Planning & Execution (20-30% of time)

• Coordinate promotional events at the dealership in partnership with management and the Bass Pro Shops store, and nearby outdoor venues (boat demo days, open houses, fishing clinics, family boat days, trade-ins, etc.).
• Amplify major Bass Pro Shops events including Santa’s Wonderland, Gone Fishing / Kids Fishing events, seasonal promotions, conservation initiatives, and community outreach.
• Manage logistics (setup, signage, vendors, live coverage) and create pre-event hype + post-event recaps.

Additional Duties

• Track performance metrics (views, engagement, leads) and provide monthly summaries.
• Assist with occasional email/website updates.
• Represent the Tracker/Bass Pro Shops brand professionally while staying current on products, trends, and conservation topics.
• Work in partnership with location dedicated Pro staff.
• Act as a liaison for the Base Camp team.

Requirements & Tech Stack

• Skills:
• Proven short-form video creation/editing skills (Cap Cut, In Shot, Premiere Rush, etc.) and strong platform knowledge.
• Excellent communication; comfortable on-camera and with customers.
• Organized, self-motivated.
• Valid driver’s license.
• Technical:
• Canva/ Adobe Creative Suite for graphics.

Qualifications

• Minimum Degree Required: High School Diploma or Equivalent
• Preferred Degree: Associate Degree or Bachelor’s Degree in Marketing, Communications, Public Relations, Digital Media, Business or related field.
• Years of experience: 0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or related field.
• Must be a minimum age of 21.
• Ability to pass an MVR background check.
• Ability to lift, carry, and move items weighing up to 50 pounds.
• Pre-employed drug screening will be required.
• Passion for boating, fishing, and outdoor lifestyle (personal experience preferred).
• Familiarity with community outreach and conservation initiatives.
• Retail, marine, or event planning experience is a plus.

Physical Requirements

• Regularly sits, stands, walks, and works on a computer.
• Occasionally lifts up to 50 lbs.

Travel Requirements

• Minimal travel required.