Field Marketing Associate
Refold AI
Bengaluru, Karnataka, India0–2 yrs1h agovia LinkedIn
Key Responsibilities
- Run the back office for every field event, including:
- Venue and vendor sourcing
- Contracts
- Budgets
- Invoices
- Booth and swag logistics
- Shipping
- On-the-day run sheets
- Own the pre-event and post-event motion:
- Attendee lists
- Invites
- Confirmations
- Follow-up sequences
- CRM hygiene in HubSpot
- Book meetings:
- Research attendee lists
- Run outbound (email, LinkedIn, phone) to target accounts
- Land 10 to 15 qualified meetings for each event
- Maintain a source of truth for:
- Events calendar
- Spend vs budget
- Meetings booked vs target
- Coordinate across US time zones with Sales and Marketing, and with partners and sponsors.
- Report on event performance:
- Cost per meeting
- Pipeline sourced
- Recommendations for future events
Requirements & Tech Stack
- Operator's discipline: Track every vendor, deadline, and dollar.
- Outbound instinct:
- Proven experience booking meetings (BDR, SDR, or event outreach)
- Comfort on the phone
- Resilience to objections
- Clear written English
- Ability to work 3 to 4 hours of overlap with US Pacific time.
Qualifications
- 0 to 2 years in field marketing, event operations, or marketing ops at a B2B SaaS company.
- Experience shipping at least 5 events end to end.
Bonus Points
- Experience supporting a US sales team from India.
- Hands-on with HubSpot sequences, Apollo or similar, and LinkedIn Sales Navigator.
- Experience running events outside India, or managing international shipping and customs for event kits.
- Scrappy with AI tools for list building and personalization.