Growth Marketing Intern, BTL

About the Role

We're hiring a Growth Marketing Intern who'd rather run a scrappy test today than write a perfect plan next week. You'll work directly with the growth team to run our below-the-line (BTL) marketing: residential society activations and community building that put us face to face with residents and turn them into a loyal local community, and figure out which ones actually move the numbers. This isn't a coffee-run internship. You'll own real experiments, see the results, and get credit when something works. If you've got good instincts, read people well, and know how to hustle, we want to talk to you.

Key Responsibilities

• Plan and run activations inside residential societies and gated communities: stalls, sampling, demos, and weekend events
• Build relationships with RWA committees, society secretaries, and facility managers, and secure permissions and slots
• Map target societies by area, size, and fit, and keep an activation calendar running across them
• Start and grow resident communities through WhatsApp groups, referral drives, and resident ambassadors
• Partner with festivals and society events (Diwali melas, sports days, kids' activities) to show up where residents already gather
• Coordinate vendors, promoters, and merchandise so every activation runs on time and on budget
• Track footfall, leads, sign-ups, and repeat engagement per society, and report what worked
• Expect some evenings, weekends, and local travel for events

Requirements & Tech Stack

• Street smart: Read situations and people quickly, and get things done without a manual
• Sharp instincts: Tell a good idea from a bad one fast, and be usually right
• Hustler: Experience with door-to-door sales, events, or approaching strangers
• Curious about why people buy: Notice what makes people click, share, or pay, and want to know why
• Comfortable with numbers: Like knowing whether something worked
• Low ego, high ownership: Take feedback well and don't wait to be told what to do next

Qualifications

• MBA in Marketing (completed or in progress) – what you've actually done on the ground counts as much as the degree.
• Experience with society activations, community management, events, or field sales (Nice to have)
• Fluency in the local language(s) of the markets we work in (Nice to have)
• Your own two-wheeler and a valid license (Nice to have)
• Basic Excel or Google Sheets for tracking leads and budgets (Nice to have)

What you get

• Real ownership and results you can point to on your resume
• Direct mentorship from the growth team
• A path to a full-time role for standout interns
• Good stipend and PPO