Digital Marketing Specialist
MaximaTek
New York, United States0–5 yrs46m agovia LinkedIn
This job at a glance
- Who can apply
- New grads and up to 5 years · Bachelor's degree
- Must know
- Social mediaMarket researchContent writingLead generationSalesExcel
- Nice to have
- MarketingSEOGoogle AdsCRM
- Work
- On-site in New York
- Pay
- Not stated by the employer.
- Skill demand
- Social media44%Content writing24%Market research13%Lead generation2%of 54 similar entry-level jobs posted in the US this week
- Listed
- Nov 12, 2026 · still open
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About the Role
We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns across multiple online platforms. The ideal candidate will help improve brand awareness, generate leads, increase website traffic, and drive customer engagement through various digital marketing strategies.
Key Responsibilities
- Develop and execute digital marketing strategies across multiple online platforms.
- Plan, create, and manage social media marketing campaigns on LinkedIn, Facebook, Instagram, and X.
- Perform Search Engine Optimization (SEO) to improve website rankings and organic traffic.
- Manage Search Engine Marketing (SEM) campaigns using Google Ads and other advertising platforms.
- Conduct keyword research, competitor analysis, and market research.
- Create engaging marketing content, including blogs, social media posts, email campaigns, and website content.
- Monitor and optimize paid advertising campaigns to improve ROI and lead generation.
- Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or similar platforms.
- Analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, and other analytics tools.
- Develop strategies to improve website traffic, conversion rates, and customer engagement.
- Collaborate with content creators, designers, sales teams, and business development teams.
- Track campaign performance and prepare regular marketing reports.
- Assist with branding, online reputation management, and digital promotional activities.
- Stay updated on digital marketing trends, industry developments, and emerging technologies.
- Support marketing automation and CRM activities to improve lead management and customer engagement.
Requirements & Tech Stack
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Entry-level candidates may qualify with relevant coursework, internships, certifications, or academic projects.
- Mid-level candidates should have approximately 2–5 years of relevant digital marketing experience.
- Basic understanding of SEO, SEM, social media marketing, and content marketing.
- Knowledge of Google Ads, Google Analytics, and social media advertising platforms.
- Strong written and verbal communication skills.
- Analytical thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
- Knowledge of Microsoft Office tools, including Excel and PowerPoint.
Preferred Qualifications
- Experience with Google Ads and Meta Ads Manager.
- Familiarity with Google Analytics 4 (GA4) and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, or Moz.
- Knowledge of CRM platforms such as HubSpot, Salesforce, or Zoho.
- Experience with email marketing tools such as Mailchimp or Constant Contact.
- Familiarity with WordPress and website content management systems.
- Basic knowledge of graphic design tools such as Canva or Adobe Photoshop.
- Google Ads, Google Analytics, or HubSpot certifications are a plus.
Key Technical Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Search Console
- Content Marketing
- Email Marketing
- Marketing Automation
- Lead Generation
- Campaign Management
- Keyword Research
- HubSpot CRM
- Salesforce CRM
- WordPress
- SEMrush / Ahrefs
- Data Analytics and Reporting
Work Environment
The Digital Marketing Specialist may work in an office, remote, or hybrid environment. The role involves collaboration with marketing, sales, content, and business development teams to achieve organizational marketing goals.
Career Level
- Entry Level: Suitable for recent graduates with knowledge of digital marketing concepts, relevant certifications, internships, or practical academic projects.
- Mid Level: Suitable for professionals with 2–5 years of experience in managing digital marketing campaigns, SEO/SEM strategies, paid advertising, analytics, and lead generation.
Ready to Take the Next Step?
Email your updated resume to: [email protected]