Email Marketing Specialist
Athena School of Management
Mumbai, Maharashtra, India2h agovia LinkedIn
About the Role
The Email Marketing Specialist is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing email marketing campaigns to support student recruitment and brand engagement.
Key Responsibilities
- Designing email workflows
- Managing subscriber lists
- Segmenting audiences
- Whatsapp workflows
- Scheduling campaigns aligned with marketing goals and academic calendars
- Creating compelling email content
- Ensuring accurate and consistent messaging
- Monitoring campaign performance to improve open rates, click-through rates, and conversions
- Collaborating with admissions and marketing teams
- Maintaining compliance with data protection and opt-in policies
- Preparing regular reports on campaign effectiveness
Requirements & Tech Stack
- Proficiency in Email and Whatsapp Marketing Software and Marketing Automation platforms to design, schedule, and optimize email campaigns.
- Strong Marketing Analytics skills to track performance metrics, generate insights, and refine email strategies for better engagement and conversions.
- Experience in Lead Generation through email campaigns, nurturing prospects, and supporting enrollment or sales funnels.
- Excellent Communication skills for crafting clear, persuasive email content and collaborating effectively with cross-functional teams.
- Attention to detail
- Ability to manage multiple campaigns simultaneously
- Familiarity with A/B testing and audience segmentation
- Understanding of best practices in deliverability, list hygiene, and compliance with email and data protection regulations.
Qualifications
- Relevant bachelor’s degree in marketing, business, communications, or a related field.
- Prior experience in education or service-based industries is an advantage.