Junior Public Relations Associate

About the Role

Aria Communication is looking for a proactive, creative, and detail-oriented Junior PR Executive to join our team.

Key Responsibilities

• Media Relations: Build and maintain relationships with journalists, editors, and media professionals across print, digital, and broadcast platforms.
• Media Tracking: Monitor daily media coverage, track relevant industry news, and identify opportunities for client visibility.
• Strategy & Conceptualisation: Assist in developing PR strategies, story ideas, media pitches, and communication plans for clients.
• Media Reporting & Evaluation: Prepare media coverage reports, maintain coverage records, and track campaign performance.
• Execution of Media Campaigns: Support the planning and execution of PR campaigns, press releases, media pitches, interviews, and other media activities.
• Client Servicing: Coordinate with clients, manage day-to-day communication, follow up on requirements, and ensure timely delivery of work.
• Brand Collaborations: Identify relevant brand partnership opportunities and assist in coordinating collaborations.
• Influencer Marketing: Research suitable influencers, support outreach and campaign coordination, and track influencer deliverables.

Qualifications

• A degree in Mass Communication, Public Relations, Journalism, or a related field.
• Strong written and verbal communication skills.
• Good research, organisational, and coordination skills.
• An understanding of media platforms, current affairs, and digital trends.
• A proactive attitude, attention to detail, and willingness to learn.
• Freshers and candidates with relevant internship experience are welcome to apply.