AI Creative Experience Design Intern

About Snapmint

Snapmint is building India’s most loved payment brand, pioneering Pay in 3 through UPI and home to India’s leading 0% EMI e-commerce app. With over 50M+ app downloads and partnerships with 2,000+ leading consumer brands, Snapmint aims to make fair, transparent credit accessible to Young India.

The Role

A design intern at the intersection of UI/UX, visual communication, generative AI, and prompt engineering. This role supports the design, personalization, and production of CRM campaigns across Push, WhatsApp, SMS, RCS, Email, and Website, in collaboration with CRM, Campaign Ops, Marketing, and Product teams.

Key Responsibilities

• AI-powered creative design:
• Build banners, product cards, campaign visuals, and templates.
• Utilize gen-AI to explore concepts and accelerate production while maintaining brand consistency.
• Contribute reusable templates and components.
• Copy & Personalization:
• Use LLMs to draft headlines, body copy, and CTAs.
• Create variations based on lifecycle stage, category, and objective, adapting to channel constraints.
• Ensure consistency between visuals, copy, offers, and CTAs.
• UI/UX:
• Enhance clarity and hierarchy of creatives and landing experiences.
• Create wireframes, mock-ups, and prototypes.
• Design mobile-first experiences and identify customer friction points.
• AI workflows & prompts:
• Build repeatable workflows from brief to design-ready creative.
• Maintain prompt libraries.
• Evaluate AI outputs for quality, accuracy, and brand fit.
• Testing & improvement:
• Create A/B variants (layouts, hooks, messaging, CTAs).
• Learn how CTR, CVR, and orders are measured.
• Maintain a repository of assets, prompts, and learnings.

Requirements & Tech Stack

• Pursuing or recently completed a degree or diploma in design, visual communication, HCI, or a similar field (or self-taught).
• Portfolio demonstrating layout, typography, color, hierarchy, and mobile-first work.
• Working knowledge of Figma.
• Basics of Photoshop, Illustrator, or equivalent.
• Hands-on curiosity with gen-AI tools and basic prompt engineering (personal projects are acceptable).
• Ability to translate a brief into customer-centric creative.
• Experimental, detail-oriented, and quick to learn from feedback.

Good to Have

• ChatGPT, Claude, Midjourney, or Firefly experience.
• AI prototyping or no-code tools.
• CRM, e-commerce, or fintech exposure.
• Basics of A/B testing.
• HTML/CSS.
• Experience with reusable templates or automated content workflows.