Product Marketing Specialist

Renesas Electronics

This is an entry-level product marketing role responsible for supporting the creation and promotion of customer-focused technical content. The role helps transform technical capabilities into mass-market-ready content.

Key Responsibilities

• Application & Technology Content Development

• Support development and maintenance of application and key technology webpages.

• Research industry trends, customer applications, competitors, and market opportunities.

• Assist in developing customer-focused messaging and positioning for application segments.

• Create and update website content, technical summaries, design resources, and supporting collateral.

• Participate in content audits and recommend improvements to customer journeys and user experience.

• Application System Block Diagrams (Winning Combinations) & Solution Support

• Assist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations).

• Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.

• Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices.

• Coordinate with Solution Architects and engineering teams to collect required design information.

• Help maintain consistency of technical content and governance standards across solution assets.

• Product Launch & Campaign Support

• Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.

• Assist with application-focused campaigns by gathering technical content and supporting messaging development.

• Coordinate technical inputs from engineering teams and product groups.

• Help ensure campaign assets align with approved customer journeys and strategic priorities.

• Technical Marketing Content

• Develop technical marketing materials such as:

• Blogs

• White papers

• Application notes

• Training presentations

• Pitch decks

• Demo descriptions

• Translate engineering concepts into clear customer-facing value propositions.

• Support solution-selling enablement content for sales and field teams.

• Cross-Functional Collaboration

• Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.

• Participate in content planning sessions and project reviews.

• Help gather stakeholder feedback and track action items to completion.

• Contribute to process improvements and documentation efforts.

Requirements & Tech Stack

• Minimum Qualifications

• Bachelor's degree in:

• Electrical Engineering

• Computer Engineering

• Related technical discipline

• Strong written and verbal communication skills.

• Ability to learn complex technical concepts and communicate them clearly.

• Interest in semiconductor technologies, embedded systems, industrial, automotive, AI, power, connectivity, or similar markets.

• Experience with technical projects, design competitions, internships, or research activities.

• Preferred Qualifications

• Internship or co-op experience in engineering, product marketing, applications engineering, technical sales, or product management.

• Familiarity with:

• Microcontrollers and microprocessors

• Power management

• Analog and mixed-signal devices

• Embedded systems

• Industrial or automotive applications

• Experience creating presentations, technical documentation, or customer-facing content.

• Understanding of customer needs analysis or competitive research.