Intern

About the Role

GyanTV is seeking a creative, trend-aware, and growth-focused Social Media Content Marketer - Intern to build GyanTV's presence across social media platforms, create engaging content strategies, and turn educational content into high-performing, shareable content.

Key Responsibilities

• Develop and execute social media strategies to increase GyanTV's brand awareness, reach, engagement, app installs, and subscriptions.
• Manage and grow GyanTV's presence across platforms such as Instagram, YouTube, Facebook, LinkedIn, X, and other relevant channels.
• Create monthly and weekly content calendars aligned with campaigns, trending topics, audience interests, and business goals.
• Turn educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.
• Write strong hooks, captions, headlines, CTAs, and social copy that encourage viewers to watch, engage, share, download the app, or subscribe.
• Identify relevant trends, viral formats, topics, audio, and content opportunities, and adapt them to GyanTV's brand and audience.
• Coordinate with content writers, video editors, designers, creators, and marketing teams to produce high-quality social media content.
• Plan and manage social media campaigns for new content launches, special offers, app promotions, courses, and brand initiatives.
• Monitor comments, messages, audience feedback, and conversations to build an active and engaged community.
• Track key performance metrics such as reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.
• Analyze content performance and use insights to improve future content, posting strategies, and campaign results.
• Conduct competitor research and identify successful content formats and growth opportunities in the edutainment, education, self-improvement, career, and digital learning space.
• Work closely with the performance marketing team to support paid campaigns with strong organic content and creative ideas.
• Maintain a consistent brand voice, visual identity, and content quality across all social media platforms.

Requirements & Tech Stack

• Strong understanding of social media platforms, especially Instagram and YouTube.
• Excellent knowledge of Reels, YouTube Shorts, viral content formats, audience behavior, and platform trends.
• Strong writing skills with the ability to create attention-grabbing hooks, captions, headlines, and CTAs.
• Ability to simplify educational or complex topics into engaging and easy-to-understand social content.
• Good understanding of social media analytics and performance metrics.
• Experience using tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.
• Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is preferred.
• Strong creativity, communication, organization, and project-management skills.
• Ability to manage multiple campaigns and content pipelines while meeting deadlines.
• A strong sense of what makes content clickable, watchable, relatable, and shareable.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.
• 1-4 years of experience in social media management, content marketing, digital media, or a related role.
• Experience working with an education, edtech, media, content, creator, app, or consumer internet brand will be an advantage.
• Candidates with a strong portfolio and proven social media growth results may be considered even without a formal degree.

What We're Looking For

We are looking for someone who understands that social media is not just about posting content. You should be able to combine creativity, storytelling, trends, audience psychology, data, and business goals to build a strong and growing digital community. You should be curious about knowledge, education, self-improvement, careers, technology, business, current affairs, and other topics that can make learning more engaging and useful for a large audience.