HOD, FnB Content

About the Role

Swiggy's Dineout Mag is an F&B media arm that creates original content to highlight and recommend food and beverage experiences. The content includes restaurant reviews, chef interviews, collaborations, and events, aiming to help people discover good food, celebrate the stories behind it, and build food culture.

Key Responsibilities

• Strategy & Execution: Lead end-to-end content strategy development for all cities, ensuring brand DNA and regional execution. Maintain command of city-specific food and beverage landscapes, including new openings, trends, and developments, to shape the editorial calendar.
• Operational & Creative Standards: Oversee day-to-day operations across multiple locations, ensuring high-quality, consistent delivery and maintaining creative standards for content such as restaurant reviews, menu launches, chef features, and culinary events.
• Performance & Optimization: Monitor content performance against KPIs, identifying effective strategies and pivoting as needed.
• Business Acumen & Strategic Partnerships: Identify opportunities to partner with F&B brands, restaurant groups, beverage companies, and hospitality businesses that align with the brand identity, driving growth while maintaining editorial integrity.
• Industry Relationships & Network: Build and maintain relationships across the F&B ecosystem, including restaurant groups, chefs, restaurateurs, bar owners, PR agencies, and key industry figures, to secure early access and exclusive collaborations.
• Audience & Community Building: Understand the target audience and their dining behaviors. Drive community engagement through digital content, localized events, and initiatives to position the brand as a leading voice in each city's food scene.
• Team Leadership & Mentorship: Hire, lead, and inspire a team of creatives across all cities, fostering a collaborative culture and supporting their growth.

Requirements & Tech Stack

• Instagram: In-depth knowledge of Instagram's features, trends, and best practices.

Qualifications

• F&B Expertise: Passion for the culinary landscape with strong knowledge of cuisines, restaurant trends, beverage culture, and industry operations.
• Network: Proven relationships across restaurateurs, chefs, F&B brands, hospitality groups, and PR teams, with the ability to cultivate them.
• Leadership: Experience leading teams and translating city dining experiences into compelling, original content with strong visual storytelling.
• Strategic Thinking: Track record of using Instagram to achieve revenue targets.
• Communication Skills: Strong design sensibility and the ability to manage stakeholder relationships with chefs, owners, and PR teams professionally and credibly.